Leibinger Anna, Holliday Nicole, Huizinga Oliver, Klinger Carmen, Okanmelu Elochukwu, Geffert Karin, Rehfuess Eva, von Philipsborn Peter
Chair of Public Health and Health Services Research, Institute of Medical Information Processing, Biometry and Epidemiology (IBE), Faculty of Medicine, LMU Munich, Munich, Germany.
Pettenkofer School of Public Health, Munich, Germany.
Eur J Public Health. 2024 Dec 1;34(6):1109-1111. doi: 10.1093/eurpub/ckae087.
Advertising for unhealthy foods adversely affects children's food preferences and intake. The German government published plans to restrict such advertising in February 2023 and has revised them several times since. We assess the reach of the current draft from June 2023, and discuss its public health implications. We show that across 22 product categories covered by the current draft law, the median share of products permitted for marketing to children stands at 55%, with an interquartile range of 11-73%. Resistance from industry groups and from within government poses hurdles and leaves the prospects of the legislation uncertain.
不健康食品广告对儿童的食物偏好和摄入量产生不利影响。德国政府于2023年2月公布了限制此类广告的计划,自那以后已多次修订。我们评估了2023年6月当前草案的覆盖范围,并讨论其对公共卫生的影响。我们发现,在现行法律草案涵盖的22个产品类别中,允许向儿童营销的产品的中位数份额为55%,四分位间距为11%-73%。行业团体和政府内部的抵制构成了障碍,使得该立法的前景不明朗。