How big five personality traits influence information sharing on social media: A meta analysis.

Research interest in information sharing behavior on social media has significantly increased over the past decade. However, empirical studies on the relationship between Big Five personality traits and information sharing behavior have yielded contradictory conclusions. We aimed to investigate how Big Five personality influences information sharing behavior on social media. This meta-analysis systematically reviewed high-quality studies indexed by web of science and CNKI from the past decade (n = 27, with 31969 samples) and performed a meta-analysis to examine the association between Big Five personality traits and information sharing behavior. The literature search was performed in September 2023. The meta-analysis results showed that extraversion (β = 0.05**) had a positive relationship with information sharing behavior on social media. Agreeableness (β = -0.06**), conscientiousness (β = -0.03**), and neuroticism (β = -0.03**) had negative relationships with information sharing behavior on social media. However, the relationship between openness and information sharing behavior was not clearly observed due to insufficient research. The meta-analysis results are made available to the scientific community to enhance research, comprehension, and utilization of social media.