Department of Media and Communication Studies, Faculty of Arts and Social Sciences, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia.
Department of Media and Communication Studies, Emerson University Multan, Multan, Pakistan.
Sci Rep. 2024 Jun 15;14(1):13849. doi: 10.1038/s41598-024-63276-5.
Artificial intelligence (AI) broadly influences different aspects of human life, especially human communication. One of the main concerns of the broad use of AI in daily interactions among different people could be whether it helps them interact easily or complicates their interactions. To answer the mentioned question, this study assessed the impacts of AI on intercultural communication among postgraduate students in a multicultural university environment. A newly developed survey instrument was used to conduct this study. The participants of this study were 115 postgraduate students from nine different countries. The descriptive statistics, reliability analysis, and Bivariate correlation tests of the 29th version of IBM-SPSS software were used to analyze the quantitative data, and inductive coding and conceptual content analysis were used to code and analyze the qualitative data. Based on descriptive results, the vast majority (93%) of the participants already used and experienced AI in their daily lives, and the majority of them believed that AI and AI technologies connect different cultures, reduce language and cultural barriers, and help people of different cultures to interact and be connected. Based on the results from the correlation test, there were strong positive correlations between AI attitudes and AI benefits, and also between AI regulation and AI benefits.
人工智能(AI)广泛影响着人类生活的方方面面,尤其是人类交流。在不同人群日常互动中广泛使用 AI 的主要关注点之一是,它是否有助于人们轻松互动,还是使他们的互动变得复杂。为了回答上述问题,本研究评估了 AI 在多元文化大学环境中对研究生跨文化交流的影响。本研究使用了新开发的调查工具。该研究的参与者是来自九个不同国家的 115 名研究生。使用 IBM-SPSS 软件第 29 版的描述性统计、可靠性分析和双变量相关检验来分析定量数据,并使用归纳编码和概念内容分析对定性数据进行编码和分析。基于描述性结果,绝大多数(93%)参与者已经在日常生活中使用和体验过 AI,他们中的大多数人认为 AI 和 AI 技术连接了不同的文化,减少了语言和文化障碍,帮助不同文化的人进行互动和联系。基于相关检验的结果,AI 态度和 AI 收益之间以及 AI 监管和 AI 收益之间存在强烈的正相关关系。