Segundo Julio, Fernandez-Alles Mariluz, Velez Maria, Sanchez Jose M
Business Organization Department, University of Cadiz, Cádiz, Andalusia, Spain.
Department of Financial Economics and Accounting, University of Cadiz, Cádiz, Andalusia, Spain.
Open Res Eur. 2024 Dec 5;4:64. doi: 10.12688/openreseurope.17233.3. eCollection 2024.
This research proposes an adapted version of Business Model Canvas (BMC) as a potential strategic tool for the design of the business model of Higher Education Institutions (HEIs). In the context of fifth-generation universities, the University-Model Canvas (Unicanvas) offers a solution to some limitations of traditional strategic tools. Unicanvas aims to be a critical visual and dynamic tool to address the new challenges faced by universities such as internationalization, digitalization, sustainability, and corporate social responsibility.
RESEARCH METHODS/APPROACH: We adapt the strategic building blocks, in which some of the BMC blocks have been renamed and an achievement block has been added. We reflect theoretically on the peculiarities of each block in the context of universities to explain the versatility of the tool for designing university business models tailored to different value propositions and for various beneficiaries.
Unicanvas offers universities the flexibility and dynamism to adapt their different business models to various forms of value creation that arise from their growing number of beneficiaries, missions, and the new trends and challenges they face. We conclude that using this participatory, dynamic, intuitive, and flexible strategic tool will facilitate the holistic design of the business model of these institutions.
本研究提出了一种商业模式画布（BMC）的改编版本，作为高等教育机构（HEIs）商业模式设计的潜在战略工具。在第五代大学的背景下，大学模型画布（Unicanvas）为传统战略工具的一些局限性提供了解决方案。Unicanvas旨在成为一个关键的可视化和动态工具，以应对大学面临的新挑战，如国际化、数字化、可持续性和企业社会责任。
研究方法/途径：我们对战略构建模块进行了改编，其中一些BMC模块被重新命名，并增加了一个成果模块。我们从理论上思考了每个模块在大学背景下的特点，以解释该工具在设计针对不同价值主张和不同受益人的大学商业模式方面的通用性。
Unicanvas为大学提供了灵活性和动态性，使其能够将不同的商业模式适应于因受益人数量增加、使命以及所面临的新趋势和挑战而产生的各种价值创造形式。我们得出结论，使用这种参与性、动态性、直观性和灵活性的战略工具将有助于这些机构商业模式的整体设计。
