Department of Applied Ecology, College of Agriculture and Life Sciences, NC State University, Raleigh, NC, USA.
Department of Health Education and Promotion, College of Health and Human Performance, East Carolina University, Greenville, NC, USA.
J Agromedicine. 2024 Oct;29(4):712-716. doi: 10.1080/1059924X.2024.2368728. Epub 2024 Jun 21.
The aim of this study was to analyze how farmworkers are represented in stock photos available in commercial libraries for use in agricultural health and safety education materials.
We searched for images in five commercial stock photo libraries using the terms "farmworkers" and "women farmworkers" in April 2022. We used quantitative content analysis. We coded each image for containing a visible face, age, gender, skin tone, work activity, mechanization, presence of hazards, technology use, and protective equipment/clothing after establishing inter-coder reliability. We used descriptive statistics to characterize the available stock photos.
We identified stock photos ( = 127) in three databases (Adobe Stock Images, Canva, and Getty Images). Two databases (Microsoft Office Image Library and Pixabay) had no relevant images at the time of the search. Only half of the photos analyzed contained a face. Light skin tones and young or middle-aged adults were more common. A majority of farming activities represented in photos were manual tasks (e.g., harvesting) with few depictions of equipment, hazards, and protective equipment/clothing.
Health and safety professionals tasked with developing materials for education in agricultural settings face a severe lack of imagery pertinent to the realistic conditions of farmworkers in the United States. In the databases we reviewed, photos displaying human faces, photos showing a range of skin tones and ages, and photos displaying an array of different farm hazards are likely not sufficient for material development. Health and safety professionals may benefit from sharing photos from their own work with other professionals and allocating resources for professional photo shoots in their material development projects.
本研究旨在分析商业图片库中可用于农业健康和安全教育培训材料的农场工人形象图片。
我们于 2022 年 4 月使用“农场工人”和“女性农场工人”等术语在五个商业图片库中搜索图片。我们使用定量内容分析法对每张图片进行编码，以确定是否可见人脸、年龄、性别、肤色、工作活动、机械化、是否存在危害、技术使用以及是否有防护设备/服装。在建立了编码员间的可靠性之后，我们使用描述性统计方法对现有库存照片进行了特征描述。
我们在三个数据库（Adobe Stock Images、Canva 和 Getty Images）中确定了库存照片（ = 127）。两个数据库（Microsoft Office Image Library 和 Pixabay）在搜索时没有相关图片。分析的照片中只有一半包含人脸。浅色皮肤和年轻或中年成年人更为常见。照片中大多数农业活动都是手动任务（例如，收获），很少有设备、危害和防护设备/服装的描述。
负责开发农业环境教育材料的健康和安全专业人员面临着严重缺乏与美国农场工人实际情况相关的图像的问题。在我们审查的数据库中，显示人脸的照片、显示不同肤色和年龄的照片以及显示各种不同农场危害的照片可能不足以用于材料开发。健康和安全专业人员可能会受益于与其他专业人员分享自己工作中的照片，并在其材料开发项目中为专业照片拍摄分配资源。
