Yao Yujiao, Liu Shanshan, Chen Gaoyu, Yang Yang, Yang Jiaxin
School of International Studies, Sichuan University, Chengdu, China.
School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics, Chengdu, China.
Front Psychol. 2024 Jun 28;15:1428075. doi: 10.3389/fpsyg.2024.1428075. eCollection 2024.
Once a mass health crisis breaks out, it causes concern among whole societies. Thus, understanding the individual's behavior in response to such events is key in government crisis management. From the perspective of social influence theory, this study adopts the empirical research method to collect data information in February 2020 through online survey, with a view to comprehensively describe the individuals'conformity behavior during the COVID-19 outbreak in China. The individual's conformity behavior and new influencing factors were identified. The results revealed that affective risk perception, cognitive risk perception, and individual risk knowledge had a positive significant impact on normative influence. Affective risk perception and individual risk knowledge had a positive significant on informative influence. Cognitive risk perception did not significantly impact informative influence. Informative influence and normative influence had a positive effect on conformity behavior. These results have significant implications for the management behavior of the government.
一旦大规模健康危机爆发，就会引起全社会的关注。因此，了解个体对这类事件的反应行为是政府危机管理的关键。从社会影响理论的角度出发，本研究采用实证研究方法，于2020年2月通过在线调查收集数据信息，旨在全面描述中国新冠疫情爆发期间个体的从众行为。识别了个体的从众行为和新的影响因素。结果显示，情感风险感知、认知风险感知和个体风险知识对规范影响有正向显著影响。情感风险感知和个体风险知识对信息影响有正向显著影响。认知风险感知对信息影响没有显著影响。信息影响和规范影响对从众行为有正向作用。这些结果对政府的管理行为具有重要意义。
