年轻人对大麻零售商营销及相关行为的体验：社会人口群体间的差异以及与大麻使用相关结果的关联
Young Adults' Experiences with Cannabis Retailer Marketing and Related Practices: Differences Among Sociodemographic Groups and Associations with Cannabis Use-related Outcomes.
作者信息
Berg Carla J, Romm Katelyn F, LoParco Cassidy R, Rossheim Matthew E, Cui Yuxian, Platt Elizabeth, Yang Y Tony, Wang Yan, Kasson Erin, Szlyk Hannah S, McCready Darcey M, Cavazos-Rehg Patricia A
机构信息
Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, 800 22nd St NW, #7000C, Washington, DC, 20052, USA.
George Washington Cancer Center, George Washington University, Washington, DC, USA.
出版信息
J Racial Ethn Health Disparities. 2024 Jul 15. doi: 10.1007/s40615-024-02092-z.
OBJECTIVES
Limited cannabis retail surveillance has been conducted, particularly assessing retailer practices in relation to consumer sociodemographic factors or use-related outcomes. This study examined young adults': exposure to promotions, health claims, warnings, and age restrictions at cannabis retailers; demographic correlates of retail exposures; and retail exposures in relation to use-related outcomes.
STUDY DESIGN
This study used the cross-sectional quantitative analysis.
METHODS
We analyzed 2023 survey data among 876 young adults in states with legal non-medical cannabis, reporting past-month cannabis use and past-year retailer visits.
RESULTS
In this sample (M = 27.1, 44.1% male, 31.7% sexual minority, 17.7% Black, 11.2% Asian, 25.1% Hispanic), 46.7% "at least sometimes" noticed free samples, 76.5% price promotions, 37.4% subpopulation-targeted promotions; 72.5% health claims on products/ads, 63.1% signage, and 70.5% from budtenders; 72.5% warnings on labels, 65.5% signage, and 38.9% from budtenders; and > 80% age verifications. Multivariable analyses identified sociodemographic correlates of exposure outcomes: greater promotion exposure was associated with Black race; greater health claim exposure with being heterosexual, Black, and less educated; less warning exposure with less education; and less age restriction exposure with being younger, male, and Black. Retail exposures were associated with use-related outcomes: more frequent cannabis use was associated with less health claim exposure; greater perceived social acceptability with greater promotion and age restriction exposure; greater perceived risk with greater warning and less age restriction exposure; more problematic use and driving after use with greater promotion and less age restriction exposure.
CONCLUSIONS
Cannabis retail exposure disparities and their associations with use-related outcomes highlight the importance of regulatory and prevention efforts.
目的
针对大麻零售的监管有限，尤其是在评估零售商与消费者社会人口统计学因素或使用相关结果有关的行为方面。本研究调查了年轻人在大麻零售商处接触促销活动、健康声明、警告和年龄限制的情况；零售接触的人口统计学相关因素；以及与使用相关结果相关的零售接触情况。
研究设计
本研究采用横断面定量分析。
方法
我们分析了2023年对有合法非医用大麻的州的876名年轻人进行的调查数据，这些年轻人报告了过去一个月的大麻使用情况和过去一年的零售商光顾情况。
结果
在这个样本中（平均年龄M = 27.1岁，男性占44.1%，性少数群体占31.7%，黑人占17.7%，亚洲人占11.2%，西班牙裔占25.1%），46.7%的人“至少有时”注意到免费样品，76.5%注意到价格促销，37.4%注意到针对特定亚人群的促销；72.5%在产品/广告上看到健康声明，63.1%在标识上看到，70.5%从店员处得知；72.5%在标签上看到警告，65.5%在标识上看到，38.9%从店员处得知；超过80%进行了年龄验证。多变量分析确定了接触结果的社会人口统计学相关因素：更高的促销接触与黑人种族相关；更高的健康声明接触与异性恋、黑人以及受教育程度较低相关；更少的警告接触与受教育程度较低相关；更少的年龄限制接触与更年轻、男性和黑人相关。零售接触与使用相关结果有关：更频繁的大麻使用与更少的健康声明接触相关；更高的社会认可度与更高的促销和年龄限制接触相关；更高的感知风险与更高的警告和更少的年龄限制接触相关；更多问题性使用和使用后驾车与更高的促销和更少的年龄限制接触相关。
结论
大麻零售接触差异及其与使用相关结果的关联凸显了监管和预防工作的重要性。
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