Kuralová Kateřina, Zychová Kristýna, Kvasničková Stanislavská Lucie, Pilařová Lucie, Pilař Ladislav
Department of Management and Marketing, Faculty of Economics and Management, Czech University of Life Sciences Prague, Czech Republic.
Heliyon. 2024 Jun 22;10(13):e33388. doi: 10.1016/j.heliyon.2024.e33388. eCollection 2024 Jul 15.
This research examines the perceptions of Twitter users regarding the prevalent topics within Work-Life Balance communication before and after the COVID-19 pandemic. The pressing questions surrounding current labour market drivers are addressed, particularly regarding the ongoing Fourth Industrial Revolution and the COVID-19 pandemic's impact on communicated themes, particularly in the Human Resource Management field, where Work-Life Balance has emerged as a key concept. Social media platforms like Twitter are pivotal in fostering discussions on Work-Life Balance in society. Over the past decade, Twitter has evolved into a significant research platform researchers utilise in more than ten thousand research articles. The online discourse on Twitter raises awareness of the importance of balancing work and personal life. The COVID-19 pandemic has unveiled new facets of Work-Life Balance, with social media as a key platform for discussing these issues. This research uses Social Media Analysis based on the Hashtag Research framework. A total of 1,768,628 tweets from 499,574 users were examined, and frequency, topic, and sentiment analysis were conducted. Pre-pandemic, the most communicated Work-Life Balance topics were performance and time management, while recruitment and employee development were identified post-pandemic. Pre-pandemic, the highest proportion of negative sentiment was time management and mental health prevention, shifting to time, employee development, and mental health prevention post-pandemic. Despite the limitations of our research, a proposed redefinition of the concept is also presented, including a design for an integrated Work-Life Balance model based on topics communicated by Twitter users. Given the need for a more robust approach to redefining the concept and developing an integrative Work-Life Balance model, the article provides fresh insights for future research.
本研究考察了推特用户对新冠疫情前后工作与生活平衡沟通中普遍话题的看法。围绕当前劳动力市场驱动因素的紧迫问题得到解决，特别是关于正在进行的第四次工业革命以及新冠疫情对沟通主题的影响，尤其是在人力资源管理领域，工作与生活平衡已成为一个关键概念。像推特这样的社交媒体平台在促进社会对工作与生活平衡的讨论方面起着关键作用。在过去十年中，推特已发展成为一个重要的研究平台，研究人员在一万多篇研究文章中加以运用。推特上的在线讨论提高了人们对平衡工作和个人生活重要性的认识。新冠疫情揭示了工作与生活平衡的新方面，社交媒体是讨论这些问题的关键平台。本研究采用基于主题标签研究框架的社交媒体分析方法。共检查了来自499574名用户的1768628条推文，并进行了频率、主题和情感分析。疫情前，工作与生活平衡方面讨论最多的话题是绩效和时间管理，而疫情后则是招聘和员工发展。疫情前，负面情绪比例最高的是时间管理和心理健康预防，疫情后则转变为时间、员工发展和心理健康预防。尽管本研究存在局限性，但也提出了对该概念的重新定义，包括基于推特用户沟通主题的综合工作与生活平衡模型设计。鉴于需要一种更稳健的方法来重新定义该概念并开发综合工作与生活平衡模型，本文为未来研究提供了新的见解。
