Yan Youxu, Wang Xueji, Tse Serene, Wang Lei
Joint Institute of Ningbo University and University of Angers, Ningbo University, Ningbo 315211, China.
Behav Sci (Basel). 2024 Jun 27;14(7):540. doi: 10.3390/bs14070540.
Tourists' environmentally responsible behavior (TERB) is one of the key areas in tourism as it concerns tourism sustainability that further influences a destination's competitiveness and image. This study sought to deepen the formation of TERB through tourists' degree of environmental perception, mediated by their feeling of awe towards the environment, and moderated by their level of face consciousness. Data were collected from tourists in Tibet and the findings indicated that awe exerted partial mediation on the tourists' perception-behavior relationship. Furthermore, face consciousness moderated the mediated relationship of humanistic environmental perception, awe, and TERB. This study adds value to existing tourism studies by revealing the influences of awe on constructing tourists' attitude in sustainable tourism. From a practical perspective, the findings offer insights for destination management organizations (DMOs) in promoting tourists' environmentally responsible behavior that fosters sustainable tourism development.
游客的环境责任行为（TERB）是旅游业的关键领域之一，因为它关乎旅游可持续性，而这又进一步影响目的地的竞争力和形象。本研究旨在通过游客的环境感知程度来深化TERB的形成，其中环境敬畏感起中介作用，面子意识水平起调节作用。研究收集了来自西藏游客的数据，结果表明敬畏感在游客的感知-行为关系中起部分中介作用。此外，面子意识调节了人文环境感知、敬畏感和TERB之间的中介关系。本研究通过揭示敬畏感对构建游客在可持续旅游中的态度的影响，为现有旅游研究增添了价值。从实践角度来看，研究结果为目的地管理组织（DMO）促进游客的环境责任行为提供了见解，进而推动可持续旅游发展。
