Department of Oral and Maxillofacial Surgery, University of Alabama at Birmingham, Birmingham, AL, USA.
School of Dentistry, University of Alabama at Birmingham, Birmingham, AL, USA.
Int J Oral Maxillofac Surg. 2024 Oct;53(10):887-893. doi: 10.1016/j.ijom.2024.07.013. Epub 2024 Jul 30.
Hashtags on Instagram help users globally search for posts to their liking. This study aimed to determine who posts the most popular oral and maxillofacial surgery (OMS) hashtags on Instagram and to evaluate the impact of educational content. The posts were analyzed for the type of post and differences between content creators when posting OMS-related content. This cross-sectional study evaluated OMS content categorized by 36 hashtags. The top 9 posts with each hashtag were evaluated based on the type of content creator, if it was a video or picture, and if it was educational or for marketing purposes. 6 million posts existed among 36 hashtags. Regarding the categories of person/organization posting the content (US or non-US oral and maxillofacial surgeon, residency program, patient, and 'other'), the top posts (N = 295) were posted by 'other' and the least by 'residency program'. Among the posts by non-US oral and maxillofacial surgeons, there was 3.8-fold more marketing content, while among the posts by US oral and maxillofacial surgeons, there was 2-fold more educational content. Educational posts achieved the highest engagement in terms of 'likes'. This study highlights how oral and maxillofacial surgeons can educate the general population and expand their reach.
Instagram 上的标签有助于全球用户搜索自己喜欢的帖子。本研究旨在确定谁在 Instagram 上发布最受欢迎的口腔颌面外科 (OMS) 标签，并评估教育内容的影响。分析了这些帖子的帖子类型，以及内容创作者在发布 OMS 相关内容时的差异。本横断面研究评估了按 36 个标签分类的 OMS 内容。根据内容创作者的类型、是否为视频或图片以及内容是教育性的还是用于营销目的，对每个标签的前 9 个帖子进行了评估。在 36 个标签中存在 600 万条帖子。关于发布内容的人员/组织（美国或非美国口腔颌面外科医生、住院医师项目、患者和“其他”）的类别，排名最高的帖子（N=295）由“其他”发布，而最少的由“住院医师项目”发布。在非美国口腔颌面外科医生发布的帖子中，有 3.8 倍的营销内容，而在美国口腔颌面外科医生发布的帖子中，有 2 倍的教育内容。教育性帖子在“点赞”方面获得了最高的参与度。本研究强调了口腔颌面外科医生如何能够教育普通大众并扩大他们的影响力。
