Department of Ophthalmology, Dr. Ersin Arslan Research and Education Hospital, Eyüpoğlu, Hürriyet Cd. No: 40, 27010 Şahinbey/Gaziantep, Turkey.
Department of Ophthalmology, Derince Research and Education Hospital, Derince, Turkey.
Indian J Ophthalmol. 2022 Sep;70(9):3247-3252. doi: 10.4103/ijo.IJO_105_22.
This study aims to determine the content and intent of posts published under popular ophthalmology hashtags and to determine whether these posts were educational for ophthalmologists.
A web-based, cross-sectional study design was used to evaluate the top public posts of five popular hashtags on three consecutive days by two ophthalmology specialists. The first 100 relevant English posts of each hashtag were studied. Selected hashtags were #Ophthalmology, #ophthalmosurgery, #ophthalmologyresident, #ophthalmologist, and #ophthalmicphotography. Posts were classified according to the type of post, post author, post intent, and whether the post was educational. Posts deemed educational were then categorized separately using the same classification system as above to determine whether there were defining characteristics of educational posts.
One thousand posts were recorded and analyzed and a total of 500 posts were included in the study. The majority of posts 79.8% (n = 399), were by medical doctors with 95% (n = 379) being ophthalmology specialists. Sixty-three percent of posts (n = 315) were deemed educational, 25% promotional (n = 127), and 12% (n = 58) were entertainment posts. Medical retina (n = 119) and anterior segment (n = 90) were the most common subspecialties explored. #ophthalmicphotography (P = 0.001) was the hashtag with the highest number of educational posts (n = 91). The least educational hashtag was #ophthalmologist with only 44% of posts (n = 44) that were deemed to be educational. One hundred percent of glaucoma posts (n = 19), 98% of cornea posts (n = 41), and 99% of medical retina posts (n = 118) were found to be educational which was significantly more educational than the other topics posted (P ≤ 0.001).
Ophthalmologists are the main authors of posts in popular ophthalmology hashtags. The majority of posts were educational posts with promotional posts being the second most common intent. The authors conclude that while Instagram is a possible source of ancillary education for the visual specialty of ophthalmology, careful selection of hashtags and post authors are needed for maximum benefit.
本研究旨在确定在热门眼科标签下发布的帖子的内容和意图，并确定这些帖子是否对眼科医生具有教育意义。
本研究采用基于网络的横断面研究设计，由两名眼科专家连续三天评估五个热门标签的前 100 个相关英文帖子。选定的标签分别为#眼科、#眼科手术、#眼科住院医师、#眼科医生和#眼科摄影。根据帖子类型、作者、意图以及是否具有教育意义对帖子进行分类。将被认为具有教育意义的帖子再单独进行分类，使用与上述相同的分类系统，以确定教育性帖子是否具有明确的特征。
共记录并分析了 1000 条帖子，其中 500 条被纳入研究。大多数帖子（79.8%，n=399）由医生发布，其中 95%（n=379）为眼科专家。63%（n=315）的帖子被认为具有教育意义，25%（n=127）为宣传性质，12%（n=58）为娱乐性质。探讨最多的亚专科为医学视网膜（n=119）和眼前段（n=90）。#眼科摄影（P=0.001）是教育性帖子数量最多的标签（n=91）。最不具教育意义的标签是#眼科医生，仅有 44%（n=44）的帖子被认为具有教育意义。100%的青光眼帖子（n=19）、98%的角膜帖子（n=41）和 99%的医学视网膜帖子（n=118）被认为具有教育意义，这明显高于其他发布的主题（P≤0.001）。
在热门眼科标签中，眼科医生是帖子的主要作者。大多数帖子是教育性帖子，其次是宣传性帖子。作者得出结论，虽然 Instagram 可能是眼科视觉专业的辅助教育资源，但为了获得最大收益，需要仔细选择标签和作者。
