Moon Suah, Lim Jimin, Yeo Gaeun, Kim Yuri, Oh Jieun
Department of Nutritional Science and Food Management, Ewha Womans University, Seoul 03760, Korea.
Graduate Program in System Health Science and Engineering, Ewha Womans University, Seoul 03760, Korea.
Nutr Res Pract. 2024 Aug;18(4):567-585. doi: 10.4162/nrp.2024.18.4.567. Epub 2024 Jun 25.
BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating.
SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA).
The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions.
This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.
背景/目的：随着便利店用餐行为的增加以及健康饮食需求的不断增长，本研究旨在探索便利店作为健康食品消费平台的潜力，包括低钠食品选项。
对象/方法：本研究纳入了627名年龄在10至39岁之间的韩国参与者。采用了自我报告问卷调查，问题涉及便利店食品的购买模式、消费行为、认知和选择属性，以及低钠食品选项的消费者认知因素。使用SPSS 26.0（SPSS，适用于Windows的第26版，SPSS公司，美国伊利诺伊州芝加哥）进行数据分析。
该研究发现，基于性别和年龄，便利店食品的消费行为和认知存在显著差异，便利店食品属性（包括低钠食品选项的消费者认知因素）的重要性和满意度水平也存在差异。此外，观察到对低钠食品选项需求的认知显著影响购买意愿。
本研究分析了消费者对低钠便利店食品的态度，以评估便利店促进健康饮食的潜力。这些发现表明便利店作为健康食品销售平台可以发挥重要作用。
