Bonet Marta, Recalde Enar, Soto Ana, Martinez Alvaro, Murcia Mauricio, Mases Joel, Fernandez Miriam Nuñez, Yufera Juan Carlos, Alvarez Ana, Eraso Maria Aranzazu, Feltes Nicolás, Hernandez Ludovic, Bernard Priscila, Ramos Luis, Garcia Virginia
Department of Radiation Oncology, Hospital Universitari Arnau de Vilanova, Lleida, Spain.
IRBLLEIDA, Lleida, Spain.
Rep Pract Oncol Radiother. 2024 Jun 6;29(2):236-244. doi: 10.5603/rpor.100386. eCollection 2024.
The purpose of this study was to explore the usage patterns and profiles of social media (SM) platforms among Radiation Oncologists (RO) and Physicists in the scope of the Catalan-Occitan Oncology Group (GOCO).
From November 2022 to March 2023, a comprehensive survey was sent to Radiation Oncology professionals within the GOCO group, comprising 31 questions that covered demographics (4) and general inquiries (9), user behavior on social media (7), profile of SM activity (7), and participants' opinions (4) regarding professional use of SM. The survey reached professionals from 12 centers, encompassing 10 in Catalonia and 2 in French Occitania.
The survey achieved a 61.37% response rate (178/290 professionals) with an average age of 41.9 years. 120 (67%) were ROs, and 58 (33%) were Physicists. Instagram led in usage (n = 116), followed by Facebook (n = 107) and Twitter (n = 77). Age correlated inversely with the number of platforms used (Spearman's rank correlation coefficient -0.238, p = 0.001). 28% (n = 42) changed clinical practices based on SM information. A 78.5% (n = 117) didn't counter inappropriate content. Most (71.7%, n = 109) spent < 1 hour daily on professional SM use, however more Physicians exceeded 2 hours compared to Physicists (Cohen's kappa 2 = 0.07). 41.8% (n = 64) weren't emotionally concerned while 22.9% (n = 35) felt overwhelmed by SM overload.
The study offers valuable insights into the usage patterns, preferences, and attitudes of Radiation Oncology professionals towards SM platforms. This understanding is crucial for optimizing content quality and delivering relevant information, thereby enabling more effective marketing strategies and enhancing emotional management among these professionals.
本研究旨在探讨加泰罗尼亚 - 奥克西坦肿瘤学组（GOCO）范围内放射肿瘤学家（RO）和物理学家对社交媒体（SM）平台的使用模式和概况。
2022年11月至2023年3月，向GOCO组内的放射肿瘤学专业人员发送了一份综合调查问卷，包括31个问题，涵盖人口统计学（4个）和一般询问（9个）、社交媒体上的用户行为（7个）、SM活动概况（7个）以及参与者对SM专业使用的意见（4个）。该调查覆盖了12个中心的专业人员，其中10个在加泰罗尼亚，2个在法国奥克西塔尼亚。
该调查的回复率为61.37%（178/290名专业人员），平均年龄为41.9岁。120名（67%）是放射肿瘤学家，58名（33%）是物理学家。Instagram的使用人数最多（n = 116），其次是Facebook（n = 107）和Twitter（n = 77）。年龄与使用的平台数量呈负相关（斯皮尔曼等级相关系数 -0.238，p = 0.001）。28%（n = 42）根据SM信息改变了临床实践。78.5%（n = 117）没有反驳不当内容。大多数人（71.7%，n = 109）每天花在专业SM使用上的时间少于1小时，然而与物理学家相比，更多的医生超过2小时（科恩卡方值2 = 0.07）。41.8%（n = 64）没有情感上的担忧，而22.9%（n = 35）感到被SM过载压得喘不过气来。
该研究为放射肿瘤学专业人员对SM平台的使用模式、偏好和态度提供了有价值的见解。这种理解对于优化内容质量和提供相关信息至关重要，从而能够制定更有效的营销策略并加强这些专业人员的情绪管理。
