Takebayashi Masaki, Kaneda Yudai, Ouchi Mayumi, Sensui Takao, Yasaka Kazushi, Namba Mira, Takebayashi Kurenai, Shibutani Hirohide, Koyama Tatsuya
Sociology, Aomori University, Aomori, JPN.
Health Sciences, Aomori University of Health and Welfare, Aomori, JPN.
Cureus. 2024 Jul 17;16(7):e64756. doi: 10.7759/cureus.64756. eCollection 2024 Jul.
Purpose This study aimed to investigate the willingness to use and the application interest toward a smoking cessation program flyer among occupational health staff and smokers, utilizing a nudge approach. Methods A control group (typical flyer) and a nudge group (flyer improved according to the Easy, Attractive, Social, Timely (EAST) framework from the control flyer) were established. Occupational health staff and workers with a desire to quit smoking were randomly divided into two groups, and a web survey was conducted. Results Among occupational health staff, the nudge group flyers received significantly higher evaluations with desires "to apply" (control group: 1.7±0.7 vs. nudge group: 3.7±1.2: 5-point scale) and "to recommend to colleagues in the same profession" (control group: 1.7±2.4 vs. nudge group: 6.6±2.4: 11-point scale), and the reading completion rates were 7.0% for the control group vs. 70.7% for the nudge group (p<0.001). Although there was no significant difference in smokers' willingness "to apply" (control group: 2.9±1.2 vs. nudge group: 3.1±1.2: 5-point scale; p=0.388), the nudge group flyer was significantly more likely to be "want to recommend to other smokers" (control group: 4.9±2.4 vs. nudge group: 5.5±2.4: 11-point scale; p=0.032), with reading completion rates of 73.1% for the control group and 87.4% for the nudge group (p=0.001). Conclusion Typical flyers were not preferred by occupational health staff and may not have been effectively promoted to workers wishing to quit smoking. This study suggests that the combination of the EAST nudges could potentially increase the appeal to occupational health staff. To enhance the application interest among workers wishing to quit smoking, introducing other methods such as incentives might be necessary.
目的 本研究旨在采用助推方法，调查职业健康工作人员和吸烟者对戒烟计划传单的使用意愿及应用兴趣。方法 设立对照组（普通传单）和助推组（根据对照组传单按照“轻松、有吸引力、社交化、适时”（EAST）框架改进的传单）。职业健康工作人员和有戒烟意愿的工人被随机分为两组，并进行了网络调查。结果 在职业健康工作人员中，助推组传单在“应用”意愿（对照组：1.7±0.7 vs. 助推组：3.7±1.2：5分制）和“向同行同事推荐”意愿（对照组：1.7±2.4 vs. 助推组：6.6±2.4：11分制）方面获得了显著更高的评价，且阅读完成率对照组为7.0%，助推组为70.7%（p<0.001）。虽然吸烟者的“应用”意愿没有显著差异（对照组：2.9±1.2 vs. 助推组：3.1±1.2：5分制；p=0.388），但助推组传单更有可能被“推荐给其他吸烟者”（对照组：4.9±2.4 vs. 助推组：5.5±2.4：11分制；p=0.032），阅读完成率对照组为73.1%，助推组为87.4%（p=0.001）。结论 职业健康工作人员不青睐普通传单，且可能未有效地向有戒烟意愿的工人推广。本研究表明，EAST助推措施的结合可能会增加对职业健康工作人员的吸引力。为提高有戒烟意愿工人的应用兴趣，可能需要引入激励等其他方法。
