Higson N
Br Med J (Clin Res Ed). 1985 Jan 5;290(6461):35-6. doi: 10.1136/bmj.290.6461.35.
Seventy five advertisements placed in five consecutive issues of the BMJ by general practices for vacancies for doctors were analysed for the amount of information given. Fifteen pieces of information were sought and scored. The maximum score was 20, and one advertisement had no indication of how to reply.
对刊登在《英国医学杂志》连续五期上的75则全科诊所招聘医生的广告所提供的信息量进行了分析。共查找并统计了15条信息。最高分为20分,有一则广告未指明回复方式。