College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates.
College of Pharmacy and Health Sciences, Ajman University, Ajman, United Arab Emirates.
BMC Public Health. 2024 Aug 28;24(1):2340. doi: 10.1186/s12889-024-19553-z.
Meaningful communication between health service users and providers is essential. However, when stakeholders are unfamiliar with new health services, innovative communication methods are necessary to engage them. The aim of the study was to create, validate, and evaluate a video-vignette to enhance stakeholders' (physicians, pharmacists, and laypeople) engagement and understanding of an innovative pharmacy-based diabetes screening and prevention program. Also, to assess the video-vignette's capacity to measure appetite and appeal for such preventive programs. This mixed-methods study consisted of two phases. In phase one, a video-vignette depicting the proposed screening and prevention program was developed and validated following established international guidelines (n = 25). The video-vignette was then evaluated by stakeholders (n = 99). In phase two, the video-vignette's capacity as a communication tool was tested in focus groups and interviews to explore stakeholders' perspectives and engagement on the proposed service (n = 22). Quantitative data were analyzed descriptively, while qualitative data underwent thematic analysis. In total, 146 stakeholders participated. The script was well-received, deemed credible, and realistic. Furthermore, the video-vignette received high ratings for its value, content, interest, realism, and visual and audio quality. The focus groups and interviews provided valuable insights into the design and delivery of the new service. The video-vignette compellingly portrayed the novel pharmacy-based diabetes screening and prevention service. It facilitated in-depth discussions among stakeholders and significantly enhanced their understanding and appreciation of such health services. The video-vignette also generated significant interest in pharmacy-based diabetes screening and prevention programs, serving as a powerful tool to promote enrollment in these initiatives.
医患之间进行有意义的沟通至关重要。然而，当利益相关者对新的医疗服务不熟悉时，就需要创新的沟通方式来吸引他们。本研究旨在制作、验证和评估一个视频短片，以提高利益相关者（医生、药剂师和非专业人士）对创新的基于药房的糖尿病筛查和预防计划的参与度和理解程度。同时，评估视频短片对这种预防性计划的吸引力和食欲的测量能力。这项混合方法研究包括两个阶段。在第一阶段，根据既定的国际准则制作并验证了一个描述拟议筛查和预防计划的视频短片（n=25）。然后，利益相关者（n=99）对视频短片进行了评估。在第二阶段，通过焦点小组和访谈测试了视频短片作为沟通工具的能力，以探讨利益相关者对拟议服务的看法和参与度（n=22）。定量数据采用描述性分析，而定性数据则进行主题分析。共有 146 名利益相关者参与了研究。脚本得到了很好的反馈，被认为是可信和现实的。此外，视频短片在其价值、内容、趣味性、现实性以及视觉和音频质量方面获得了很高的评价。焦点小组和访谈提供了有关新服务设计和交付的宝贵见解。视频短片生动地描绘了新颖的基于药房的糖尿病筛查和预防服务。它促进了利益相关者之间的深入讨论，显著提高了他们对这些医疗服务的理解和欣赏。视频短片还引起了对基于药房的糖尿病筛查和预防计划的浓厚兴趣，成为推广这些计划的有力工具。
