Saidi Ahmed, Cavallo Carla, Puleo Sharon, Del Giudice Teresa, Cicia Gianni
Department of Agricultural Sciences, University of Naples Federico II, 80055 Portici, Italy.
Foods. 2024 Aug 12;13(16):2518. doi: 10.3390/foods13162518.
Consumers' involvement in the development of new goods and services is growing, and thus understanding food motives is crucial for various fisheries stakeholders to manage fish value chains. In addition, traceability is becoming more prominent in guiding consumers' behaviour. Yet, the latter can be considered a source of confusion, as the multiplicity of certifications and labelling systems can be overwhelming. A national web-based survey was conducted on a representative sample of Italian and Spanish consumers. From the literature, a set of 13 attributes was chosen to identify the most important factors guiding consumers' choice, and various groups in each population were identified using hierarchical cluster analysis. Our findings provide valuable insights for fish value chain stakeholders, enabling them to optimize fisheries supply chains, educate consumers about diverse fish species, and promote more sustainable decision-making.
消费者在新商品和服务开发中的参与度不断提高，因此了解食物动机对于渔业各利益相关方管理鱼类价值链至关重要。此外，可追溯性在引导消费者行为方面正变得更加突出。然而，后者可能会造成混淆，因为认证和标签系统繁多，令人应接不暇。针对意大利和西班牙消费者的代表性样本开展了一项基于网络的全国性调查。从文献中选取了一组13个属性，以确定引导消费者选择的最重要因素，并使用层次聚类分析确定了每个人口中的不同群体。我们的研究结果为鱼类价值链利益相关方提供了宝贵的见解，使他们能够优化渔业供应链，向消费者普及不同鱼类品种的知识，并促进更可持续的决策。
