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事实核查警告标签即使对那些不信任事实核查者的人也有效。

Fact-checker warning labels are effective even for those who distrust fact-checkers.

机构信息

Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA, USA.

Department of Brain and Cognitive Sciences, Massachusetts Institute of Technology, Cambridge, MA, USA.

出版信息

Nat Hum Behav. 2024 Oct;8(10):1957-1967. doi: 10.1038/s41562-024-01973-x. Epub 2024 Sep 2.

DOI:10.1038/s41562-024-01973-x
PMID:39223352
Abstract

Warning labels from professional fact-checkers are one of the most widely used interventions against online misinformation. But are fact-checker warning labels effective for those who distrust fact-checkers? Here, in a first correlational study (N = 1,000), we validate a measure of trust in fact-checkers. Next, we conduct meta-analyses across 21 experiments (total N = 14,133) in which participants evaluated true and false news posts and were randomized to either see no warning labels or to see warning labels on a high proportion of the false posts. Warning labels were on average effective at reducing belief in (27.6% reduction), and sharing of (24.7% reduction), false headlines. While warning effects were smaller for participants with less trust in fact-checkers, warning labels nonetheless significantly reduced belief in (12.9% reduction), and sharing of (16.7% reduction), false news even for those most distrusting of fact-checkers. These results suggest that fact-checker warning labels are a broadly effective tool for combatting misinformation.

摘要

警告标签来自专业的事实核查人员,是对抗网络错误信息最广泛使用的干预措施之一。但是,对于不信任事实核查人员的人来说,事实核查人员的警告标签是否有效呢?在这里,在第一项相关性研究(N=1000)中,我们验证了对事实核查人员的信任的衡量标准。接下来,我们在 21 项实验中进行了荟萃分析(总计 N=14133),其中参与者评估了真实和虚假新闻文章,并随机分配到未看到警告标签或看到大部分虚假文章上有警告标签。平均而言,警告标签可以有效降低对(减少 27.6%)和分享(减少 24.7%)虚假标题的信任。尽管对于不太信任事实核查人员的参与者,警告效果较小,但警告标签仍然可以显著降低对(减少 12.9%)和分享(减少 16.7%)虚假新闻的信任,即使是那些最不信任事实核查人员的人也是如此。这些结果表明,事实核查人员的警告标签是打击错误信息的一种广泛有效的工具。

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Perceived legitimacy of layperson and expert content moderators.外行人与专家内容审核员的感知合法性。
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People adhere to content warning labels even when they are wrong due to ecologically rational adaptations.由于生态理性适应,即使内容警告标签有误,人们仍会遵循它们。

本文引用的文献

1
Toolbox of individual-level interventions against online misinformation.个体层面干预网络错误信息工具箱。
Nat Hum Behav. 2024 Jun;8(6):1044-1052. doi: 10.1038/s41562-024-01881-0. Epub 2024 May 13.
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Fighting misinformation among the most vulnerable users.打击最脆弱用户中的错误信息。
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Misinformation warning labels are widely effective: A review of warning effects and their moderating features.错误信息警示标签效果显著:警示效果及其调节特征的综述。
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Asymmetric ideological segregation in exposure to political news on Facebook.在 Facebook 上接触政治新闻时存在不对称的意识形态隔离。
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Misinformation warnings: Twitter's soft moderation effects on COVID-19 vaccine belief echoes.错误信息警告:推特的温和审核对新冠疫苗信念回声的影响
Comput Secur. 2022 Mar;114:102577. doi: 10.1016/j.cose.2021.102577. Epub 2021 Dec 16.
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The global effectiveness of fact-checking: Evidence from simultaneous experiments in Argentina, Nigeria, South Africa, and the United Kingdom.事实核查的全球有效性:来自阿根廷、尼日利亚、南非和英国同时进行的实验的证据。
Proc Natl Acad Sci U S A. 2021 Sep 14;118(37). doi: 10.1073/pnas.2104235118.
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The Psychology of Fake News.假新闻的心理学。
Trends Cogn Sci. 2021 May;25(5):388-402. doi: 10.1016/j.tics.2021.02.007. Epub 2021 Mar 15.
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Shifting attention to accuracy can reduce misinformation online.将注意力转移到准确性上可以减少网络上的错误信息。
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