Ha Kyoo-Man, Ahn Ji-Young
Rabdan Academy, Abu Dhabi, 114646, United Arab Emirates.
Seoul Balance Clinic, 73 Sangnam-ro, Seongsan-gu, Changwon-city, Gyeongsangnam-do, 51504, Republic of Korea.
Heliyon. 2024 Aug 22;10(16):e36629. doi: 10.1016/j.heliyon.2024.e36629. eCollection 2024 Aug 30.
This study aimed to explore optimal ways to promote all kinds of tourism during the phase of emergency response to the current outbreak of Omicron subvariants. A framework-based systematic literature review was conducted as the primary methodology, supported by the preferred reporting items for systematic reviews and meta-analyses checklist. Four analytical units were allocated to include United Nations agencies, governments, tour businesses, and local communities. Economic interest-based tourism promotion was examined to develop local temperature-based tourism promotion via the same four variables. The study found that the pursuit of economic interests was not a productive solution for tourism promotion any longer due to the matter of local weather. It concluded that the four stakeholders should work to replace economic interest-based tourism promotion with local temperature-based tourism promotion. Results of this study can guide the positive effects of warm temperatures, brand image, psychological impacts, digital marketing, and others.
本研究旨在探索在当前奥密克戎亚变体疫情应急响应阶段促进各类旅游的最佳方式。作为主要方法，我们进行了基于框架的系统文献综述，并以系统评价和元分析清单的首选报告项目为支撑。我们划分了四个分析单元，包括联合国机构、政府、旅游企业和当地社区。通过同样的四个变量，对基于经济利益的旅游推广进行了考察，以制定基于当地温度的旅游推广策略。研究发现，由于当地天气问题，追求经济利益已不再是促进旅游业发展的有效解决方案。研究得出结论，四个利益相关者应努力用基于当地温度的旅游推广取代基于经济利益的旅游推广。本研究结果可为温暖温度、品牌形象、心理影响、数字营销等方面的积极影响提供指导。
