School of Economics and Management, Yanshan University, Qinhuangdao, Hebei, China.
School of Economics and Management, Tianjin University of Science and Technology, Tianjin, China.
PLoS One. 2024 Sep 12;19(9):e0308080. doi: 10.1371/journal.pone.0308080. eCollection 2024.
This study explores the nuances of information sharing in the context of infodemics, with a concentrated examination of the effects of opinion leaders and information attention on users' disposition towards sharing information during public health emergencies. The research adopts a quantitative methodology, employing Structural Equation Modeling (SEM) to empirically test the proposed hypotheses. By employing a rigorous analytical framework, the research also scrutinizes the mediating role of risk perception in shaping users' intentions to disseminate information related to public health emergencies. Additionally, it investigates the moderating effect of perceived usefulness, shedding light on how it influences the strength of the relationship between information attention and risk perception. The findings underscore the significance for public health communication strategies, emphasizing targeted messaging utilizing trusted opinion leaders and emphasizing information utility to foster responsible sharing. This research contributes to the academic conversation on infodemic management, providing empirical insights to guide policies and practices in mitigating misinformation during public health emergencies.
本研究探讨了信息疫情背景下信息共享的细微差别，重点考察了意见领袖和信息关注度对公共卫生突发事件期间用户分享信息倾向的影响。该研究采用定量方法，运用结构方程模型（SEM）对提出的假设进行实证检验。通过采用严格的分析框架，该研究还审查了风险感知在塑造用户传播与公共卫生突发事件相关信息的意图方面的中介作用。此外，它还研究了感知有用性的调节作用，揭示了它如何影响信息关注度和风险感知之间关系的强度。研究结果强调了公共卫生沟通策略的重要性，强调利用可信赖的意见领袖进行有针对性的信息传递，并强调信息实用性，以促进负责任的信息共享。这项研究为信息疫情管理的学术讨论做出了贡献，为减轻公共卫生突发事件期间错误信息提供了政策和实践方面的经验性见解。
