Williams Karmen S, Hui Vivian, Ross Mindy, Zamanzadeh Davina J, Nguyen Vickie, Khan Zubin A, Chapman Wendy W, You Kai-Lin, Murcko Anita, Warsame Leyla, Ingram Wendy M, Harman Tiffany, Grando Adela
Department of Health Policy and Management, Graduate School of Public Health and Health Policy, City University of New York, New York, NY 10027, United States.
Center for Smart Health, School of Nursing, The Hong Kong Polytechnic University, Kowloon, Hong Kong.
JAMIA Open. 2024 Sep 17;7(3):ooae072. doi: 10.1093/jamiaopen/ooae072. eCollection 2024 Oct.
Starting in 2018, the 'Women in American Medical Informatics Association (AMIA) Podcast' was women-focused, in 2021 the podcast was rebranded and relaunched as the "For Your Informatics Podcast" (FYI) to expand the scope of the podcast to include other historically underrepresented groups. That expansion of the scope, together with a rebranding and marketing campaign, led to a larger audience and engagement of the AMIA community.
The goals of this case report are to characterize our rebranding and expanding decisions, and to assess how they impacted our listenership and engagement to achieve the Podcast goals of increasing diversity among the Podcast team, guests, audience, and improve audience engagement.
This descriptive case study is focused on the FYI Podcast team's processes to develop a revised mission, vision, and values, increase the diversity of guests, augment listenership through social media, and track the reach through the number of followers, downloads, and impressions.
As of December 2023, 35 FYI Podcast episodes are available with 685 social media followers, over 20 000 downloads, and nearly 145 000 impressions. In addition to introductions to informatics and loyal listeners within AMIA, the FYI Podcast episodes have been used by students as teaching material in a graduate biomedical informatics curriculum, and as introductory material for student clubs and programs.
The Podcast relaunching led to 98% of guests from underrepresented groups and growth in listenership by 329% since May 2021.
The FYI Podcast supports AMIA's diversity mission, and gives voices to underrepresented groups, engages the clinical informatics community in critical conversations on justice, equity, diversity and inclusion, and supports education.
从2018年开始，《美国医学信息学协会（AMIA）女性播客》以女性为重点，2021年该播客进行了重新品牌化并重新推出为“为您的信息学播客”（FYI），以扩大播客范围，将其他历史上代表性不足的群体纳入其中。范围的扩大，再加上重新品牌化和营销活动，带来了更多的听众以及AMIA社区更高的参与度。
本案例报告的目的是描述我们的重新品牌化和扩大决策，并评估它们如何影响我们的听众数量和参与度，以实现播客的目标，即增加播客团队、嘉宾、听众的多样性，并提高听众参与度。
本描述性案例研究聚焦于FYI播客团队制定修订后的使命、愿景和价值观的过程，增加嘉宾的多样性，通过社交媒体增加听众数量，并通过关注者数量、下载量和曝光量来跟踪传播范围。
截至2023年12月，有35期FYI播客节目，拥有685名社交媒体关注者、超过20000次下载量和近145000次曝光量。除了向信息学入门者和AMIA内部的忠实听众介绍外，FYI播客节目还被学生用作研究生生物医学信息学课程的教材，以及学生俱乐部和项目的入门材料。
播客重新推出后，自2021年5月以来，98%的嘉宾来自代表性不足的群体，听众数量增长了329%。
FYI播客支持AMIA的多元化使命，为代表性不足的群体发声，促使临床信息学社区参与关于正义、公平、多样性和包容性的重要对话，并支持教育。
