Balls-Berry Joyce, Sinicrope Pamela, Valdez Soto Miguel, Brockman Tabetha, Bock Martha, Patten Christi
Department of Epidemiology, Mayo Clinic, Rochester, MN, United States.
Center for Clinical and Translational Science, Mayo Clinic, Rochester, MN, United States.
JMIR Form Res. 2018 Oct 24;2(2):e10025. doi: 10.2196/10025.
Linking podcasts with social media is a strategy to promote and disseminate health and health research information to the community without constraints of time, weather, and geography.
To describe the process of creating a podcast library and promoting it on social media as a strategy for disseminating health and biomedical research topics to the community.
We used a community and patient engagement in research approach for developing a process to use podcasts for dissemination of health and health research information. We have reported the aspects of audience reach, impressions, and engagement on social media through the number of downloads, shares, and reactions posted on SoundCloud, Twitter, and Facebook, among others.
In collaboration with our local community partner, we produced 45 podcasts focused on topics selected from a community health needs assessment with input from health researchers. Episodes lasted about 22 minutes and presented health-related projects, community events, and community resources, with most featured guests from Olmsted County (24/45, 53%). Health research was the most frequently discussed topic. Between February 2016 and June 2017, episodes were played 1843 times on SoundCloud and reached 1702 users on our Facebook page.
This study demonstrated the process and feasibility of creating a content library of podcasts for disseminating health- and research-related information. Further examination is needed to determine the best methods to develop a sustainable social media plan that will further enhance dissemination (audience reach), knowledge acquisition, and communication of health topics.
将播客与社交媒体相联系是一种向社区推广和传播健康及健康研究信息的策略，不受时间、天气和地理条件的限制。
描述创建播客库并在社交媒体上进行推广的过程，以此作为向社区传播健康和生物医学研究主题的一种策略。
我们采用社区和患者参与研究的方法来制定一个利用播客传播健康和健康研究信息的流程。我们通过SoundCloud、Twitter和Facebook等平台上的下载量、分享量和反应数量，报告了在社交媒体上的受众覆盖面、印象数和参与度等方面情况。
与我们当地的社区合作伙伴合作，我们制作了45个播客，内容聚焦于从社区健康需求评估中挑选的主题，并得到了健康研究人员的意见输入。每集时长约22分钟，介绍了与健康相关的项目、社区活动和社区资源，大多数特邀嘉宾来自奥姆斯特德县（24/45，53%）。健康研究是讨论最频繁的主题。在2016年2月至2017年6月期间，这些播客在SoundCloud上播放了1843次，在我们的Facebook页面上覆盖了1702名用户。
本研究展示了创建一个用于传播健康和研究相关信息的播客内容库的过程和可行性。需要进一步研究以确定制定可持续社交媒体计划的最佳方法，该计划将进一步加强传播（受众覆盖面）、知识获取以及健康主题的交流。
