Zhao Y Q, Su X G, Liu K X, Guo X Y, Cui Y
Health Communication Center/12320 Health Hotline Management Center, Chinese Center for Disease Control and Prevention, Beijing 102206, China.
Office of Policy and Planning Research, Chinese Center for Disease Control and Prevention, Beijing 102206, China.
Zhonghua Liu Xing Bing Xue Za Zhi. 2024 Sep 10;45(9):1302-1307. doi: 10.3760/cma.j.cn112338-20240422-00209.
To evaluate the effect of health science popularization in child caregivers by using social media of WeChat and Weibo in China in 2020. A questionnaire was designed based on the knowledge of children health from January to March 2020, and the public were invited to participate in the survey by visiting the official accounts of WeChat and Weibo of China CDC to analyze the awareness of health related knowledge and the change of daily behaviors in the child caregivers. In the 1 325 child caregivers included in this survey, the awareness rate of chronic disease reexamine was lowest (74.94%), and the awareness rate of quality-oriented education was highest (99.55%). In the 7 questions in the questionnaire, the correct answer rate of the question about the reexamine of chronic disease was <75.00% (below the standard), the correct answer rate to other six questions were all ≥75.00% (above the standard). Logistic regression analysis showed that the education levels of senior high school or technical secondary school, junior college, bachelor's degree, master's degree or above, being worker, business/service personnel, teacher and company employee were the influencing factors for the awareness of the chronic disease related knowledge in child caregivers (all <0.05). The daily behaviors of child caregivers after acquiring health knowledge were significantly improved (all <0.001). In the season with high incidence of respiratory diseases, the use of new media platforms, such as WeChat and Weibo, to conduct health education had a good performance, resulting in higher rate of knowledge about healthy parenting and a significant improvement in daily behaviors in child caregivers. The results showed that the health education about the reexamine of chronic diseases in children should be focused on child caregivers with low education level, especially workers, business/service personnel.
评估2020年中国利用微信和微博等社交媒体对儿童照料者进行健康科普的效果。基于2020年1月至3月的儿童健康知识设计问卷，邀请公众通过访问中国疾控中心微信和微博官方账号参与调查，以分析儿童照料者对健康相关知识的知晓情况及日常行为的变化。在本次调查纳入的1325名儿童照料者中，慢性病复查知晓率最低（74.94%），素质教育知晓率最高（99.55%）。问卷中的7个问题中，慢性病复查问题的正确回答率<75.00%（低于标准），其他6个问题的正确回答率均≥75.00%（高于标准）。Logistic回归分析显示，高中或中专、大专、本科学历、硕士及以上学历，职业为工人、商业/服务业人员、教师和公司员工是儿童照料者慢性病相关知识知晓情况的影响因素（均<0.05）。儿童照料者获取健康知识后的日常行为有显著改善（均<0.001）。在呼吸道疾病高发季节，利用微信和微博等新媒体平台开展健康教育效果良好，儿童照料者的科学育儿知识知晓率更高，日常行为有显著改善。结果表明，儿童慢性病复查的健康教育应重点关注低学历儿童照料者，尤其是工人、商业/服务业人员。
