Prog Community Health Partnersh. 2024;18(3):345-353.
The Voices on Vax campaign was a collaborative effort that engaged youth to create an interactive website and social media presence to increase COVID vaccine confidence and uptake among African American families in Baltimore, Maryland.
To describe lessons learned and offer recommendations for future health communication campaigns involving youth ambassadors and virtual platforms.
We collected website analytics and limited data from pop-up surveys on the Voices on Vax website, as well as reflections from the youth ambassadors about their experiences.
Challenges included difficulties engaging the priority population and methodological limitations of our campaign's impact evaluation. Successes included our focus on youth and adaptive engagement strategies.
We recommend using techniques to maximize engagement by the priority population, conducting in-person outreach, incorporating mixed methods data collection, and providing a mix of structured training and creative freedom to youth ambassadors.
Vax 之声活动是一项协作努力，它让年轻人参与创建一个互动网站和社交媒体，以提高马里兰州巴尔的摩市非裔美国家庭对 COVID 疫苗的信心和接种率。
描述经验教训，并为未来涉及青年大使和虚拟平台的健康传播活动提供建议。
我们收集了 Voices on Vax 网站的网站分析和弹出调查的有限数据，以及青年大使对其经验的反思。
挑战包括难以接触到重点人群，以及我们的活动影响评估方法的局限性。成功之处包括我们对年轻人的关注和适应性参与策略。
我们建议使用一些技巧来最大限度地提高重点人群的参与度，进行面对面的外展，结合混合方法收集数据，并为青年大使提供结构化培训和创作自由的组合。
