Next Gen Hawai'i Ambassador, Honolulu, HI.
Next Gen Hawai'i Ambassador, Office of Public Health Studies, Thompson School of Social Work & Public Health, University of Hawai'i, Honolulu, HI.
Hawaii J Health Soc Welf. 2022 Jul;81(7):201-208.
The Next Gen Hawai'i social media project was initiated in the fall of 2020 to address ongoing public health concerns and the need for accessible and reliable information across Hawai'i's diverse communities by strategically amplifying the voices of Hawai'i's youth in their Native languages. The collaborative effort arose from conversations within the Hawai'i's Native Hawaiian & Pacific Islander COVID-19 Response, Recovery, and Resilience Team, composed of diverse public and private organizations involved in statewide COVID-19 response efforts for Native Hawaiian and Pacific Islander communities. Next Gen Hawai'i's focus was on Native Hawaiian, Pacific Islander, Filipino, and other populations disproportionately suffering from COVID-19. Five social media platforms were developed to spread messaging to youth and young adults about COVID-19. Public Health Ambassadors (from high school to young adults) were recruited and engaged to create culturally and linguistically rooted messaging to promote public health and prevention-based social norms. This strength-based approach recognized youth as important community leaders and ambassadors for change and empowered them to create content for dissemination on platforms with national and global reach. Messaging was designed to build individual, community, and digital health literacy while integrating core cultural values and strengths of Native Hawaiian, Pacific Islander, and Filipino communities. Over 250 messages have been delivered across Next Gen Hawai'i social media channels on topics including vaccine information, mask-wearing, staying together over distances, mental health, and in-languages resources in Chuukese, Chamorro, Marshallese, Samoan, Hawaiian, Ilocano, Tagalog, and other Pacific-basin languages. Reach has included more than 75 000 views from various social media channels, media features, successful webinars, and relevant conference presentations. This Public Health Insights article provides an overview of Next Gen Hawai'i's activities and achievements as well as lessons learned for other youth-focused public health social media campaigns and organizations.
下一代夏威夷社交媒体项目于 2020 年秋季启动，旨在通过战略地扩大夏威夷青年用其母语发出的声音，解决夏威夷各地不同社区持续存在的公共卫生问题和对可及且可靠信息的需求。这一合作努力源于夏威夷原住民和太平洋岛民 COVID-19 应对、恢复和复原力团队内部的对话，该团队由参与全州范围内针对原住民和太平洋岛民社区的 COVID-19 应对工作的各种公共和私营组织组成。下一代夏威夷的重点是受 COVID-19 影响不成比例的原住民、太平洋岛民、菲律宾裔和其他人群。开发了五个社交媒体平台，向青年和年轻人传播有关 COVID-19 的信息。招募和参与了公共卫生大使（从高中生到年轻人），以创建具有文化和语言根源的信息，以促进公共卫生和基于预防的社会规范。这种基于优势的方法将青年视为重要的社区领导者和变革推动者，并赋予他们在具有国家和全球影响力的平台上创作内容进行传播的能力。信息设计旨在建立个人、社区和数字健康素养，同时整合原住民、太平洋岛民和菲律宾社区的核心文化价值观和优势。通过下一代夏威夷社交媒体渠道发布了 250 多条信息，主题包括疫苗信息、戴口罩、保持远距离团聚、心理健康以及楚克语、查莫罗语、马绍尔语、萨摩亚语、夏威夷语、依洛卡诺语、塔加洛语和其他太平洋盆地语言的语言资源。覆盖面包括来自各种社交媒体渠道、媒体报道、成功的网络研讨会和相关会议演讲的超过 75000 次浏览量。这篇公共卫生洞察文章概述了下一代夏威夷的活动和成就，以及对其他以青年为重点的公共卫生社交媒体活动和组织的经验教训。
