Josephson R V, Rupp J W, Chambers J F
J Am Diet Assoc. 1985 Nov;85(11):1485-7.
An opinion survey of San Diego hospital health care professionals who use enteral nutrition products for patient care identified cost as an important factor but indicated that quality control, special nutrition features, and wide application of use were even more important product characteristics considered prior to purchase. There was general agreement that customer service, along with volume discounts, was a crucial aspect of successful marketing. The need for local availability of products was also stressed repeatedly. The importance of high-cost product promotions by vendors was downplayed. Health professionals want more nutrition products with specialized compositional profiles (e.g., low or high protein, low sodium, and gluten- and lactose-free), improved flavor, and convenient single-serving packaging.
一项针对圣地亚哥医院使用肠内营养产品进行患者护理的医护人员的意见调查表明，成本是一个重要因素，但同时指出，在购买前考虑的产品特性中，质量控制、特殊营养特性和广泛适用性更为重要。大家普遍认为，客户服务以及批量折扣是成功营销的关键方面。产品在当地的可获得性也被反复强调。供应商进行的高成本产品促销的重要性被淡化。医疗专业人员希望有更多具有特殊成分特征（例如低蛋白或高蛋白、低钠、无麸质和无乳糖）、口感更佳且包装方便的单份营养产品。
