Haltom Trenton M, Kamdar Nipa
Michael E. DeBakey VA Medical Center (MEDVAMC), Center for Innovations in Quality, Effectiveness and Safety (IQuESt), Houston, TX, USA.
Department of Medicine, Section of Health Services Research, Baylor College of Medicine, Houston, TX, USA.
Qual Health Res. 2024 Oct 4:10497323241274333. doi: 10.1177/10497323241274333.
Journey maps are graphic representations of participant, user, customer, or patient experiences or "journeys" with a particular phenomenon, product, business, or organization. Journey maps help visualize complex pathways and phases in accessible, digestible ways. They also capture emotions, reactions, and values associated with the processes participants undergo, complemented by images or quotes from participants. Here, we outline the foundations of journey maps in research and in practice settings. Our goal is to describe journey maps to researchers new to the product and emphasize the novelty and utility of journey maps as visual products from qualitative research particularly in a health setting. To explore journey maps-including their benefits, drawbacks, and relevance-we discuss examples including our own process for designing a journey map of food insecure Veterans' experiences using qualitative, in-depth interviews and supported by member checking. Our journey map depicts food insecurity as a repetitive process, a unique contribution given that many journey maps are designed with discrete starting and stopping points. We conclude by discussing the novelty of journey maps as innovative products that researchers can use to identify opportunities for process improvements and innovation using multiple data sources or methods.
旅程地图是参与者、用户、客户或患者与特定现象、产品、企业或组织的体验或“旅程”的图形表示。旅程地图有助于以易懂、易消化的方式将复杂的路径和阶段可视化。它们还捕捉与参与者所经历过程相关的情感、反应和价值观，并辅以参与者的图像或引语。在此，我们概述了研究和实践环境中旅程地图的基础。我们的目标是向不熟悉该产品的研究人员描述旅程地图，并强调旅程地图作为定性研究的视觉产物的新颖性和实用性，特别是在健康环境中。为了探讨旅程地图，包括其优点、缺点和相关性，我们讨论了一些示例，包括我们自己设计一份粮食不安全退伍军人经历旅程地图的过程，该过程采用了定性的深度访谈，并通过成员核对提供支持。我们的旅程地图将粮食不安全描述为一个重复的过程，这是一个独特的贡献，因为许多旅程地图的设计都有离散的起点和终点。我们在结尾讨论了旅程地图作为创新产品的新颖性，研究人员可以使用它通过多种数据源或方法来识别流程改进和创新的机会。
