Connector hubs in semantic network contribute to creative thinking.

Semantic memory offers a rich repository of raw materials (e.g., various concepts and connections between concepts) for creative thinking, represented as a semantic network. Similar to other networks, the semantic network exhibits a modular structure characterized by modules with dense internal connections and sparse connections between them. This organizational principle facilitates the routine storage and retrieval of information but may impede creativity. The present study investigated the effect of hub concepts with varying connection patterns on creative thinking from the perspective of a modular structured semantic network. By analyzing a large-scale semantic network, connector hubs (C-hubs) and provincial hubs (P-hubs) were identified based on their intra- and intermodule connections. These hubs were used as cue words in the alternative uses task, a widely used measure of creative thinking. Across four experiments, behavioral and neural evidence indicated that C-hubs facilitate the generation of more novel and remote ideas compared to P-hubs. However, this effect is predominantly observed in the early stage of the creative thinking process, involving changes in brain activation and functional connectivity in core regions of the default mode network and the frontoparietal network, including the dorsolateral prefrontal cortex, angular gyrus, and precuneus. Neural findings suggest that the superior performance of C-hubs relies on stronger interactions between automatic spreading activation, controlled semantic retrieval, and attentional regulation of salient information. These results provide insight into how concepts with varying semantic connection patterns facilitate and constrain different stages of the creative thinking process through the modular structure of semantic network. (PsycInfo Database Record (c) 2025 APA, all rights reserved).