Booth Leon, McCausland Tahnee, Stevens-Cutler James, Bury Keira, Stafford Julia, Pettigrew Simone
The George Institute for Global Health, UNSW Sydney, Sydney, Australia.
Mental Health Commission, Western Australian Government, Perth, Australia.
Drug Alcohol Rev. 2025 Jan;44(1):60-69. doi: 10.1111/dar.13958. Epub 2024 Oct 7.
Parental provision of alcohol to children is associated with a range of negative outcomes. Public health campaigns discouraging this practice are required as part of a comprehensive approach to reduce alcohol-related harm among minors, however, limited research has examined the relative effectiveness of different messaging approaches. This study compared the effects of two campaigns with different executional styles on parents' intentions to provide alcohol to minors-one campaign used a fear-based approach and the other adopted a first-person narrative approach.
The study used a repeated cross-sectional design. An independent samples t-test was used to compare the effects of two campaigns with alternative executional styles on parents' alcohol provision intentions. Two ordinal logistic generalised linear models were used to assess whether intentions effects differed according to parents' demographic and behavioural characteristics.
Both campaigns were effective at motivating parents to abstain from providing alcohol to minors. This outcome was particularly notable among female respondents and those who had never provided alcohol to their children. Older respondents and those who used less alcohol were more likely to intend to change their behaviours as a result of exposure to the fear-based campaign, while the campaign using a narrative approach was more effective with heavier drinkers.
Overall strong performance of both campaigns combined with varying effectiveness by parent attributes highlights the utility of parent-focused campaigns targeting alcohol provision to minors. To best protect minors, continued investments are needed to develop suites of evidence-based campaigns that resonate with different parent subgroups.
父母向孩子提供酒精饮料会带来一系列负面后果。作为减少未成年人酒精相关危害的综合方法的一部分，需要开展公共卫生运动来劝阻这种行为。然而，有限的研究探讨了不同信息传递方式的相对有效性。本研究比较了两种具有不同执行风格的运动对父母向未成年人提供酒精饮料意图的影响——一种运动采用基于恐惧的方法，另一种采用第一人称叙述方法。
本研究采用重复横断面设计。使用独立样本t检验来比较两种具有不同执行风格的运动对父母提供酒精饮料意图的影响。使用两个有序逻辑广义线性模型来评估意图效应是否因父母的人口统计学和行为特征而异。
两项运动在促使父母避免向未成年人提供酒精饮料方面都很有效。这一结果在女性受访者以及那些从未向孩子提供过酒精饮料的人中尤为明显。年龄较大的受访者和饮酒较少的人由于接触基于恐惧的运动而更有可能打算改变他们的行为，而采用叙述方法的运动对饮酒较多的人更有效。
两项运动的总体表现都很强，再加上不同父母属性的有效性不同，这突出了以父母为重点的针对向未成年人提供酒精饮料的运动的效用。为了最好地保护未成年人，需要持续投资来开发一系列与不同父母亚群体产生共鸣的循证运动。
