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框架默认值。

Framing the Default.

机构信息

Department of Psychology, Norwegian University of Science and Technology (NTNU), Trondheim, Norway.

ERA Chair in Science and Innovation Policy & Studies (SInnoPSis), University of Cyprus, Nicosia, Cyprus.

出版信息

Exp Psychol. 2024 May;71(3):164-175. doi: 10.1027/1618-3169/a000617. Epub 2024 Oct 9.

Abstract

A key finding within nudging research is the , where individuals are inclined to stay with a default option when faced with a decision, rather than exploring alternatives (e.g., a preselected job opportunity among two alternatives). Similarly, the study of framing effects delves into how the presentation and context of decisions influence choices (e.g., choosing vs. rejecting a job opportunity among two alternatives). Specifically, previous literature examining decision frames in various situations has found that these frames do not invariably complement each other; therefore, individuals' preferences vary based on the task frame. Yet, simultaneous testing of multiple nudges remains relatively unexplored in the literature. In the current study involving 1,072 participants, we examined how framing and default effects can influence decision-making in hypothetical scenarios. The decision scenarios involved two different domains-work and health. We found that framing had a strong effect on decision-making in both work and health domains, whereas default setting contributed only to a limited extent in the work domain and no effect was found in the health domain, mirroring related recent research findings. We argue for a more careful design of nudge interventions when multiple overlapping nudges are used and for a contextual approach to applying behavioral science to citizens.

摘要

在助推研究中,一个关键发现是“默认效应”,即当人们面临决策时,他们往往倾向于选择默认选项,而不是探索其他选择(例如,在两个选项中选择预先选定的工作机会)。同样,框架效应的研究深入探讨了决策的呈现和背景如何影响选择(例如,在两个选项中选择或拒绝工作机会)。具体来说,之前的文献研究了各种情况下的决策框架,发现这些框架并不总是相互补充;因此,个体的偏好取决于任务框架。然而,在文献中,同时测试多种助推的情况仍然相对较少。在本研究中,我们对 1072 名参与者进行了研究,以探讨框架和默认效应如何影响假设情景中的决策。决策情景涉及两个不同的领域——工作和健康。我们发现,框架在工作和健康领域的决策中都有很强的影响,而默认设置在工作领域的贡献有限,在健康领域则没有影响,这与最近的相关研究结果一致。我们认为,当使用多个重叠的助推时,需要更仔细地设计助推干预措施,并采用情境方法将行为科学应用于公民。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/911b/11612645/f76933784d60/zea_71_3_164_fig1a.jpg

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