School of Management, Jiangsu University, Zhenjiang, Jiangsu, 212013, China.
School of Management, Northwestern Polytechnical University, Xi'an, Shaanxi, 710072, People's Republic of China.
BMC Public Health. 2024 Oct 11;24(1):2789. doi: 10.1186/s12889-024-20265-7.
In the ever-evolving nature of the healthcare sector, the advent of electronic-Pharmacy introduces a dynamic shift in how consumers acquire and access medical and pharmaceutical products. The research utilized the behaviour reasoning theory. The study evaluated the reasons for adopting and against adopting electronic-Pharmacy. By employing the qualitative approach, this study unravels rich contextual and narrative insights, shedding light on the complexities of individual decision-making processes. The study received responses from 28 through an in-depth interview, and thematic data analysis was employed for the data analysis. The outcome of the research is summarized as follows. The respondents indicated that essential reasons for adopting electronic pharmacy services include convenience and accessibility, prescription management, cost and affordability, logistics, and timely delivery. On the other hand, the reasons against adoption include trust and security concerns, regulatory challenges and legal uncertainties, lack of internet access and privacy concerns. As technology changes healthcare delivery, this research closes the knowledge gap between theory and practice by offering crucial insights into the behavioural aspects influencing electronic-Pharmacy adoption or resistance. The findings are anticipated to significantly impact the academic discourse surrounding electronic-health and the practical implementation of strategies to enhance the integration of electronic-Pharmacy services into conventional healthcare systems.
在医疗保健领域不断发展的背景下，电子药房的出现带来了消费者获取和使用医疗和药品方式的动态转变。本研究运用行为推理理论，评估了采用和反对采用电子药房的原因。通过采用定性方法，本研究揭示了丰富的背景和叙事洞察力，阐明了个人决策过程的复杂性。该研究通过深入访谈收到了 28 名受访者的回复，并采用主题数据分析进行数据分析。研究结果总结如下。受访者表示，采用电子药房服务的主要原因包括方便性和可及性、处方管理、成本和负担能力、物流和及时交付。另一方面，反对采用的原因包括信任和安全问题、监管挑战和法律不确定性、缺乏互联网接入和隐私问题。随着技术改变医疗保健的提供方式，本研究通过提供对影响电子药房采用或抵制的行为方面的关键见解，填补了理论与实践之间的知识差距。研究结果预计将对围绕电子健康的学术讨论和增强电子药房服务与传统医疗保健系统整合的策略的实际实施产生重大影响。
