Department of Health Sciences, University of Genoa, Genoa, Italy.
Interuniversity Centre for Research on Influenza and other Transmissible Infections (CIRI-IT), Genoa, Italy.
J Prev Med Hyg. 2024 Aug 31;65(2):E278-E284. doi: 10.15167/2421-4248/jpmh2024.65.2.3148. eCollection 2024 Jun.
Appropriate communication models and strategies are crucial in order to strengthen preventive and health promotion interventions via digital platforms. Today, 52.23% of the Italian population use the Internet as a source of health-related information. The aim of the "Insegna Salute" project was to create a website that would enable people to satisfy their knowledge health needs and increase their awareness in the field of prevention.
To develop the website, a qualitative literature research was carried out to collect an overview of effective online health communication strategies and tools before, during and after the COVID-19 pandemic. Further, we implemented the website insegnasalute.it according to the one-to-many (screen-to-face) communication model. The second part of the research focused on identifying tools to ensure the constant update of the platform. Finally, we proceeded with the creation of the visual identity.
The research resulted in 28 sources regarding health communication, vaccine hesitancy, online health information seeking, visual identity, current digital and social trends and mis/disinformation. Many publications reported that healthcare professionals (HCPs) are the main providers of evidence-based information and the most effective agents against misinformation. Furthermore, most of the articles advocated the use of digital technologies, such as social media and websites, along with proactive and targeted communication strategies.
Vaccination hesitancy and other health prevention issues require accurate tools to build trust-based relationships between users and healthcare professionals. In line with the preventive guidelines issued by the Italian Ministry of Health, new tools, such as "Insegna Salute", integrate health knowledge with communication strategies. In the wake of the COVID-19 pandemic, preventive measures are essential to protect the population from misinformation spread and the probability of getting ill.
为了加强通过数字平台进行的预防和健康促进干预，适当的沟通模式和策略至关重要。如今，52.23%的意大利人将互联网用作与健康相关信息的来源。“Insegna Salute”项目旨在创建一个网站，使人们能够满足他们的健康知识需求，并提高他们在预防领域的意识。
为了开发该网站，我们进行了定性文献研究，以收集 COVID-19 大流行之前、期间和之后有效的在线健康沟通策略和工具的概述。此外，我们根据一对一（屏幕对面对面）沟通模型实施了 insegnasalute.it 网站。研究的第二部分侧重于确定确保平台不断更新的工具。最后，我们着手创建视觉标识。
研究共涉及 28 个关于健康沟通、疫苗犹豫、在线健康信息搜索、视觉标识、当前数字和社会趋势以及错误/虚假信息的来源。许多出版物报告说，医疗保健专业人员 (HCP) 是提供基于证据的信息的主要提供者，也是对抗错误信息的最有效者。此外，大多数文章提倡使用社交媒体和网站等数字技术以及积极主动和有针对性的沟通策略。
疫苗犹豫和其他健康预防问题需要准确的工具来建立用户和医疗保健专业人员之间基于信任的关系。根据意大利卫生部发布的预防指南，新工具（如“Insegna Salute”）将健康知识与沟通策略相结合。在 COVID-19 大流行之后，预防措施对于保护民众免受错误信息传播和患病的可能性至关重要。
