Resources, Environment and Regional Economy Research Center of Shaanxi Province, Xi'an University of Finance and Economics, Xi'an, 710100, China.
Sci Rep. 2024 Oct 23;14(1):24969. doi: 10.1038/s41598-024-76620-6.
In rural areas, neighborly relationships are complex, and farmers' behaviors are largely influenced by neighborly interactions. The promotion of agricultural technologies should not overlook the social interactions between farmers. Based on survey data from farmers in Minqin, China, this paper explores the role of overall social interaction and its various dimensions in farmers' adoption of water-saving irrigation technology, focusing on the testing of three interactive mechanisms during the technology adoption process. The goal is to provide scientific policy suggestions for government when promoting agricultural technologies. The results show the following: social interaction promotes the adoption of water-saving irrigation technology among farmers; among the four dimensions of social interaction, the depth and frequency of social interaction facilitate the adoption of these technologies; social interaction promotes technology adoption through endogenous interaction mechanism, situational interaction mechanism, and social norm mechanism, with situational interaction mechanism and social norm mechanism playing a more significant role; social interaction has a stronger impact on farmers with longer farming experience and higher irrigation costs. Therefore, the government should emphasize the important role of social interaction in the adoption of agricultural technologies and accelerate the diffusion of these technologies through fostering technical exchanges among farmers, cultivating demonstration households, and implementing differentiated promotion strategies.
在农村地区，邻里关系复杂，农民的行为在很大程度上受到邻里互动的影响。推广农业技术不应忽视农民之间的社会互动。本文基于中国民勤农民的调查数据，探讨了整体社会互动及其各维度在农民采用节水灌溉技术中的作用，重点检验了技术采用过程中的三种互动机制。目的是为政府推广农业技术提供科学的政策建议。结果表明：社会互动促进了农民对节水灌溉技术的采用；在社会互动的四个维度中，社会互动的深度和频率促进了技术的采用；社会互动通过内生互动机制、情境互动机制和社会规范机制促进技术采用，其中情境互动机制和社会规范机制发挥着更重要的作用；社会互动对具有较长务农经验和较高灌溉成本的农民影响更大。因此，政府应该重视社会互动在农业技术采用中的重要作用，并通过促进农民之间的技术交流、培育示范户和实施差异化推广策略，加快技术的传播。
