The Philosophy That Enables the Return to Our Essence in Breastfeeding: HypnoBreastfeeding.

Different initiatives have been implemented along with the results from and recommendations of multiple international meetings to improve breastfeeding. The most common interventions to improve breastfeeding are education and counseling. Although studies are reporting that breastfeeding education and counseling programs improve breastfeeding results, the lack of breastfeeding rates to reach the targeted levels suggests that there is a requirement for a different approach. In addition to these results, a paradigm shift in education and counseling, which are the most frequently used methods to improve breastfeeding, is necessary. Hence, the philosophy of HypnoBreastfeeding has emerged. This study addresses the origin and development of HypnoBreastfeeding philosophy, its concepts, and the correlations between the concepts and the relevant philosophical claims.