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社交机器人在不削弱参与度的情况下破坏了活动家的情绪。

Social bots spoil activist sentiment without eroding engagement.

机构信息

Department of Methodology, London School of Economics and Political Science, Columbia House, Aldwych, London, UK.

Oxford Internet Institute, University of Oxford, 1 St Giles, Oxford, UK.

出版信息

Sci Rep. 2024 Nov 6;14(1):27005. doi: 10.1038/s41598-024-74032-0.

Abstract

Social bots are highly active on social media platforms, significantly affecting online discourse. We analyzed the dynamic nature of bot engagement related to Extinction Rebellion climate change protests in 2019. We found bots to impact human behavior more than the other way around during active discussions. To assess the causal impact of bot encounters, we compared communication histories of those who interacted with bots with matched users who did not. There is a consistent negative impact of bot encounters on subsequent sentiment. The impact on sentiment is conditional on the user's original support level, with a more negative impact on those with a favourable or neutral stance towards climate activism. Political 'astroturfing' bots induce an increase in human communications, while encounters with other bots result in a decrease. Bot encounters do not change activists' engagement levels in climate activism. Despite the seemingly minor impact of individual bot encounters, the cumulative effect is profound due to the large volume of bot communication. Our findings underscore the importance of monitoring the influence of social bots, as with new technological advancements distinguishing between bots and humans becomes ever more challenging.

摘要

社交机器人在社交媒体平台上非常活跃,对在线话语产生了重大影响。我们分析了 2019 年与“反抗灭绝”气候变化抗议活动相关的机器人参与的动态性质。我们发现,在活跃的讨论中,机器人对人类行为的影响大于相反的情况。为了评估机器人遭遇的因果影响,我们比较了与机器人互动的用户与没有互动的匹配用户的通信记录。机器人遭遇对后续情绪有一致的负面影响。这种影响取决于用户最初对气候行动的支持程度,对支持或中立立场的用户的负面影响更大。政治“假草根”机器人会增加人类的交流,而与其他机器人的遭遇则会导致交流减少。机器人遭遇不会改变活动家参与气候行动的程度。尽管单个机器人遭遇的影响似乎很小,但由于机器人通信的数量巨大,其累积效应是深远的。我们的研究结果强调了监测社交机器人影响的重要性,因为随着新技术的进步,区分机器人和人类变得越来越具有挑战性。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8abd/11542053/6cab4ad98ec3/41598_2024_74032_Fig1_HTML.jpg

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