Using stereotype violation to shift causal understanding and attitudes about weight.

OBJECTIVE

We evaluated an approach to weight stigma reduction involving the provision of an exemplar inconsistent with belief systems underlying weight bias. Specifically, that people with higher weight eat unhealthy, high-calorie diets, and people with lower weight eat healthy, low-calorie diets. Providing exemplars that violate the stereotype's assumptions may lead to a change in beliefs, stereotypes, and ultimately, stigma.

METHODS

In an experimental, web-based study, 682 US-based participants were randomized to read narrative vignettes about a fictional middle-aged woman portrayed as either having stable, high body weight, or stable, low body weight, and as eating a long-term diet that was either high- or low- in calorie-dense foods. Two stereotype violation conditions involved a woman with higher weight who maintains a low-calorie diet (HWLC) and a woman with lower weight who maintains a high-calorie diet (LWHC).

RESULTS

For the HWLC exemplar, results were consistent with stereotype change processes including heightened genetic causal attributions, reduced lifestyle attributions, and more positive attitudes toward the exemplar and "women with obesity" in general. Response to the LWHC exemplar was more uneven.

CONCLUSIONS

Findings have implications in the understanding of judgments that people make about individuals based on their body size and dietary habits and suggests a new route for interventions that address weight stigma reduction.