Mustapa Muhammad Adzran Che, Kallas Zein, López-Mas Laura, Alamprese Cristina, Contiero Silvia, Aguiló-Aguayo Ingrid
Centre for Agrofood Economics and Development-UPC-IRTA (CREDA), Universidad Politécnica de Cataluña (UPC), Castelldefels, Spain.
Department of Food, Environmental and Nutritional Sciences (DeFENS), Università degli Studi di Milano, Milan, Italy.
J Sci Food Agric. 2025 Mar 30;105(5):2867-2878. doi: 10.1002/jsfa.14063. Epub 2024 Dec 9.
With growing concerns over the adverse effects of animal-derived products on health, animal welfare and the environment, the rising popularity of plant-based foods underscores the importance of understanding consumer preferences and determining acceptance. The present study takes the form of a case study that utilized innovative legume-based flours to develop multiple gnocchi products. The Becker-DeGroot-Marschak (BDM) mechanism as an auction method was employed to elicit consumers' willingness to pay (WTP) following a hedonic evaluation test involving 127 Spanish consumers.
The findings indicate that a majority of consumers exhibit a high level of environmental concern, coupled with increased trust in, as well as perceptions of, the benefits of consuming plant-based products. However, they demonstrated moderate attitudes with regard to plant-based products. Notably, product sample tasting had a negative impact on consumers' WTP for legume-based gnocchi. The respondents' education level, income, financial situation, government support, environmental concerns, perceived risks, flavor and color significantly influenced consumers' WTP.
The present study offers initial insights into consumer attitudes and WTP for legume-based products in Spain. The findings are of relevance for producers and marketers aiming to promote environmentally-sustainable food production and consumption. They may also play a pivotal role in facilitating the successful introduction and sale of such plant-based products in the Spanish market. Going forward, addressing any limitations of this study and exploring further research avenues will be crucial for refining our understanding of consumer behavior in this context. © 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.
随着人们对动物源产品对健康、动物福利和环境的不利影响的担忧日益增加，植物性食品越来越受欢迎，这凸显了了解消费者偏好和确定接受度的重要性。本研究采用案例研究的形式，利用创新的豆类面粉开发多种意大利面疙瘩产品。在一项涉及127名西班牙消费者的享乐评估测试之后，采用贝克尔 - 德格鲁特 - 马尔沙克（BDM）机制作为一种拍卖方法来引出消费者的支付意愿（WTP）。
研究结果表明，大多数消费者表现出高度的环境关注度，同时对食用植物性产品的益处的信任度和认知度也有所提高。然而，他们对植物性产品持适度态度。值得注意的是，产品样品品尝对消费者购买豆类意大利面疙瘩的支付意愿产生了负面影响。受访者的教育水平、收入、财务状况、政府支持、环境关注度、感知风险、风味和颜色显著影响了消费者的支付意愿。
本研究为西班牙消费者对豆类产品的态度和支付意愿提供了初步见解。这些发现对于旨在促进环境可持续食品生产和消费的生产商和营销商具有重要意义。它们也可能在促进此类植物性产品在西班牙市场的成功推出和销售方面发挥关键作用。展望未来，解决本研究的任何局限性并探索进一步的研究途径对于完善我们在这一背景下对消费者行为的理解至关重要。© 2024作者。《食品与农业科学杂志》由约翰·威利父子有限公司代表化学工业协会出版。
