Why partner? Harnessing value from collaborative sustainable business models to restore coral reefs at scale.

Tropical coral reefs provide a wide range of ecosystem services that benefit millions worldwide. However, the current scale of coral reef restoration is a long way from matching the extent needed to protect coral reefs globally, and this implementation gap presents a complex challenge to overcome. Cross-sectoral collaborative sustainable business models (CSBMs) present an interesting opportunity to scale up coral restoration, though this area is yet to be explored in the literature. In this paper, we use the Reef Restoration and Adaptation Program in the Great Barrier Reef as a case study to examine potential collaborators, their roles, and what benefits motivate them to partner for scaling coral restoration. We identified a diverse range of potential collaborators from 10 sectors offering different combinations of physical, human and organisational capitals. Participants described nine roles they could play in such a partnership, and many of these roles relate to ecosystem growth scaling strategies. Benefits that motivate collaboration fall into seven categories: environmental benefit, business opportunity and value, employment opportunity, knowledge and technology, innovation, hope, and reputation. Our findings contribute to designing CSBMs for coral restoration by enriching our understanding of collaborators, value creation and their potential roles in alternative pathways to scale up coral restoration beyond reducing unit cost and increasing funding.