2022年美国电视广告中食品和饮料产品所含添加糖及其他甜味剂情况
The Presence of Added Sugars and Other Sweeteners in Food and Beverage Products Advertised on Television in the United States, 2022.
作者信息
Schermbeck Rebecca M, Leider Julien, Powell Lisa M
机构信息
Institute for Health Research and Policy, University of Illinois Chicago, Chicago, IL 60608, USA.
Division of Health Policy and Administration, School of Public Health, University of Illinois Chicago, Chicago, IL 60612, USA.
出版信息
Nutrients. 2024 Nov 21;16(23):3981. doi: 10.3390/nu16233981.
BACKGROUND/OBJECTIVES: The Dietary Guidelines for Americans recommend consuming less than 10% of total calories from added sugars. Low-calorie sweeteners, sugar alcohols, and natural low-calorie sweeteners are used to reduce added sugar intake, but there are concerns about their long-term health impacts, especially for children. This paper describes the food and beverage television advertising landscape as it pertains to sweeteners.
METHODS
This cross-sectional study uses television ratings data licensed from The Nielsen Company for the United States in 2022. Nutrition facts panels and ingredient lists were collected for food and beverage product advertisements seen on television and assessed for the presence of added sugars, low-calorie sweeteners, sugar alcohols, and natural low-calorie sweeteners (forms of stevia and monk fruit), as well as whether products were high in added sugars based on federal Interagency Working Group guidelines for advertising to children.
RESULTS
Of the sweeteners examined, added sugars were most commonly found in food and beverage product advertisements seen on television (60-68% of advertisements seen across age groups), followed by low-calorie sweeteners (6-10%), sugar alcohols (2-4%), and natural low-calorie sweeteners (2%). About one-third (32-33%) of advertisements seen by 2-5- and 6-11-year-olds were high in added sugars, similar to the percentage seen by 12-17- and 18+-year-olds (34-35%). Advertisements seen for cereal (86-95%) and sweets (92-93%) were most likely to have added sugars, while those for sweets (89-90%) were most likely to be high in added sugars.
CONCLUSIONS
Sweeteners are common in food and beverage product advertisements seen on television, including alternatives to added sugars for which there are concerns about long-term impacts on health. Continued monitoring and additional research on other advertising media platforms used by food and beverage companies (e.g., digital media) is needed.
背景/目的：《美国膳食指南》建议添加糖的摄入量占总热量的比例低于10%。低热量甜味剂、糖醇和天然低热量甜味剂被用于减少添加糖的摄入量，但人们担心它们对健康的长期影响，尤其是对儿童。本文描述了与甜味剂相关的食品和饮料电视广告情况。
方法
这项横断面研究使用了从尼尔森公司获得许可的2022年美国电视收视率数据。收集了电视上看到的食品和饮料产品广告的营养成分表和配料清单，并评估其中是否含有添加糖、低热量甜味剂、糖醇和天然低热量甜味剂（甜菊糖和罗汉果的形式），以及根据联邦跨部门工作组针对儿童广告的指导方针，产品是否含有高添加糖。
结果
在所研究的甜味剂中，添加糖在电视上看到的食品和饮料产品广告中最为常见（各年龄组看到的广告中有60%-68%含有添加糖），其次是低热量甜味剂（6%-10%）、糖醇（2%-4%）和天然低热量甜味剂（2%）。2至5岁和6至11岁儿童看到的广告中，约三分之一（32%-33%）含有高添加糖，这一比例与12至17岁和18岁以上人群看到的广告比例（34%-35%）相似。谷类食品（86%-95%）和糖果（92%-93%）的广告最有可能含有添加糖，而糖果的广告（89%-90%）最有可能含有高添加糖。
结论
甜味剂在电视上看到的食品和饮料产品广告中很常见，包括那些对健康长期影响存在担忧的添加糖替代品。需要对食品和饮料公司使用的其他广告媒体平台（如数字媒体）进行持续监测和更多研究。
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