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基于模糊IPA模型的APP老年适应模式下用户行为与满意度分析

Analysis of user behavior and satisfaction under the elderly adaptation mode of an APP based on the fuzzy-IPA model.

作者信息

Yang Jian, Yang Taotao, Li Lu

机构信息

School of Information, Shanxi University of Finance and Economics, Taiyuan, 030006, China.

School of Basic Medicine, Shanxi University of Chinese Medicine, Jinzhong, 030619, China.

出版信息

Sci Rep. 2025 Jan 2;15(1):419. doi: 10.1038/s41598-024-84526-6.

DOI:10.1038/s41598-024-84526-6
PMID:39747540
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC11697162/
Abstract

With the rapid advancement of technologies like the Internet, big data, and AI, various apps have impacted the daily lives of the elderly, widening the generational "digital divide." Adapting apps for elderly users is crucial to addressing this issue. To address this challenge, we first focused on the middle-aged and elderly population, verifying the reliability and validity of the survey results. Then, descriptive statistics were used to analyze user behavior and preferences for the APP aging mode. Finally, ACSI path analysis and the fuzzy-IPA model were applied to assess user satisfaction. The key findings are as follows: (1) The APP aging mode is quite popular; (2) middle-aged and elderly users hesitate to use the aging mode due to "loss of original functions" and "secondary interface layout and font adjustments"; (3) better user experience in the aging mode leads to higher satisfaction, whereas higher initial expectations lead to lower satisfaction; (4) four aspects-"simple operation," "ease of learning," "understanding of function descriptions," and "effective help system"-have high importance but low satisfaction levels. Overall, middle-aged and elderly users find the aging mode satisfactory but with room for improvement.

摘要

随着互联网、大数据和人工智能等技术的飞速发展,各类应用程序对老年人的日常生活产生了影响,加剧了代际“数字鸿沟”。使应用程序适应老年用户对于解决这一问题至关重要。为应对这一挑战,我们首先聚焦于中老年人群体,验证调查结果的可靠性和有效性。然后,运用描述性统计分析用户对应用程序老年模式的行为和偏好。最后,应用美国顾客满意度指数(ACSI)路径分析和模糊重要性-绩效分析(IPA)模型评估用户满意度。主要研究结果如下:(1)应用程序老年模式颇受欢迎;(2)中老年用户因“原有功能丧失”和“二次界面布局及字体调整”而对使用老年模式有所犹豫;(3)老年模式中更好的用户体验会带来更高的满意度,而更高的初始期望则会导致更低的满意度;(4)“操作简单”“易于学习”“对功能描述的理解”和“有效的帮助系统”这四个方面重要性高但满意度低。总体而言,中老年用户对老年模式感到满意,但仍有改进空间。

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本文引用的文献

1
Life after lockdown: The experiences of older adults in a contactless digital world.封锁后的生活:老年人在非接触式数字世界中的经历。
Front Psychol. 2023 Jan 13;13:1100521. doi: 10.3389/fpsyg.2022.1100521. eCollection 2022.
2
Links between ease of use, perceived usefulness and attitudes towards technology in older people in university: A structural equation modelling approach.大学中老年人对技术的易用性、感知有用性和态度之间的联系:一种结构方程建模方法。
Educ Inf Technol (Dordr). 2023;28(3):2419-2436. doi: 10.1007/s10639-022-11292-1. Epub 2022 Aug 17.
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How to Improve the Public Trust of the Intelligent Aging Community: An Empirical Study Based on the ACSI Model.
如何提升智能养老社区的公众信任:基于 ACSI 模型的实证研究
Int J Environ Res Public Health. 2021 Feb 18;18(4):1971. doi: 10.3390/ijerph18041971.
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Bridging Digital Divides: a Literature Review and Research Agenda for Information Systems Research.弥合数字鸿沟:信息系统研究的文献综述与研究议程
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