Mota-Gutierrez Jatziri, Massaglia Stefano, Merlino Valentina Maria, Rosa Federica, Viberti Andrea, Blanc Simone
Department of Veterinary Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, Italy.
Department of Agricultural, Forest, and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, Italy.
Heliyon. 2024 Dec 9;10(24):e40928. doi: 10.1016/j.heliyon.2024.e40928. eCollection 2024 Dec 30.
This study aimed to explore the consumers' level of interest in environmental, ethical, cultural, and global claims associated with sustainable beekeeping management and identify which factors influence perceptions of sustainable management and honey purchase. 1100 Belgian respondents were surveyed on their honey purchasing behavior and interest in the benefits of sustainable beekeeping management, complemented with socio-demographic questions. The data were evaluated using descriptive, non-parametric and multivariate statistics. The findings indicate that age and honey purchasing habits had a significant effect on the level of interest in the benefits of sustainable beekeeping management. Participants in the late middle-aged group who buy honey displayed greater interest in all the mentioned benefits of sustainable beekeeping practices when compared to their younger counterparts. Early and late middle-aged participants demonstrated a heightened level of interest in environmental claims concerning the advantages of sustainable beekeeping management. This study provides critical insight into consumers' perceptions towards sustainable apiculture and helps to identify environmentally sustainable claims to empower consumers to make conscious and informed choices and protect the environment.
本研究旨在探讨消费者对与可持续养蜂管理相关的环境、伦理、文化和全球主张的兴趣程度，并确定哪些因素会影响对可持续管理和蜂蜜购买的认知。对比利时1100名受访者的蜂蜜购买行为以及对可持续养蜂管理益处的兴趣进行了调查，并辅以社会人口统计学问题。使用描述性、非参数和多变量统计方法对数据进行了评估。研究结果表明，年龄和蜂蜜购买习惯对可持续养蜂管理益处的兴趣程度有显著影响。与年轻受访者相比，购买蜂蜜的中年后期受访者对可持续养蜂实践的所有上述益处表现出更大的兴趣。中年早期和后期参与者对有关可持续养蜂管理优势的环境主张表现出更高的兴趣水平。本研究为消费者对可持续养蜂的认知提供了重要见解，并有助于确定环境可持续主张，使消费者能够做出有意识和明智的选择，保护环境。
