Weng Xue, Yang Hongcui, Song Chuyu, Tu Jiayu, Liu Kefeng, Wang Man Ping
Institute of Advanced Studies in Humanities and Social Sciences, Beijing Normal University, Zhuhai, China.
School of Sociology, Beijing Normal University, Beijing, China.
Digit Health. 2025 Jan 6;11:20552076241311055. doi: 10.1177/20552076241311055. eCollection 2025 Jan-Dec.
Evidence-based smoking cessation treatments are underutilized by young adult smokers. This study explored young smokers' experiences with a mobile-based smoking cessation program that included a Quit & Win contest at a university in Zhuhai, China, aiming to identify key engagement and cessation mechanisms.
Twenty participants (aged 18-25 years) were selected through purposive sampling. Semistructured interviews explored participants' experiences, motivations, and perceptions of the intervention. Thematic analysis was used to identify major themes from interview transcripts.
Two main themes emerged: (1) strategies for enhancing program engagement, including the influence of campus-wide smoke-free environments, the appeal of the Quit & Win contest, and the use of peer counselors for recruitment; and (2) strategies for supporting smoking cessation, emphasizing the importance of a multifaceted approach. This approach included financial incentives as a motivator for quitting, sustaining cessation efforts with online group support, and building a therapeutic alliance with cessation counselors.
Mobile-based interventions, combined with peer support, financial incentives, and campus-wide smoke-free activities, can effectively engage young adults in smoking cessation. Future interventions should implement comprehensive programs that incorporate these elements to address the unique challenges faced by this population.
循证戒烟治疗在年轻成年吸烟者中未得到充分利用。本研究探讨了年轻吸烟者参与一项基于手机的戒烟项目的经历，该项目在中国珠海的一所大学开展，其中包括一场戒烟竞赛，旨在确定关键的参与和戒烟机制。
通过目的抽样选取了20名参与者（年龄在18 - 25岁之间）。半结构化访谈探讨了参与者对干预措施的体验、动机和看法。采用主题分析法从访谈记录中确定主要主题。
出现了两个主要主题：（1）增强项目参与度的策略，包括校园无烟环境的影响、戒烟竞赛的吸引力以及利用同伴辅导员进行招募；（2）支持戒烟的策略，强调多方面方法的重要性。这种方法包括将经济激励作为戒烟的动力，通过在线团体支持维持戒烟努力，以及与戒烟辅导员建立治疗联盟。
基于手机的干预措施，结合同伴支持、经济激励和校园无烟活动，能够有效地促使年轻成年人参与戒烟。未来的干预措施应实施包含这些要素的综合项目，以应对该人群面临的独特挑战。
