Lee Kang Suk, Lee Song Yi
Research Institute for Image and Cultural Contents, Dongguk University-Seoul, Seoul, Republic of Korea.
Counseling and Coaching, Graduate School, Dongguk University-Seoul, Seoul, Republic of Korea.
PLoS One. 2025 Jan 9;20(1):e0314035. doi: 10.1371/journal.pone.0314035. eCollection 2025.
This study investigates the perceptions of university students majoring in film and media production (FMP) regarding the over-the-top (OTT) industry. We used the Q methodology to achieve this study's purpose, with 33 Q sets and 22 university students majoring in FMP. The study revealed three perception structures of FMP major university students regarding the OTT industry. Type 1 considered the diversity and accessibility of OTT to be important from the consumer's perspective, and Type 2 emphasized the importance of improving the quality of content from the producer's perspective. Even though Type 3 considered the OTT industry an excellent platform, they tended to think of movies in theaters as the final destination. Based on the study's results, all types thought that the growth and development of the OTT industry would continue. However, the study demonstrated that they need perceptions from a macroscopic viewpoint in areas related to OTT industry technology, education, and systems.
本研究调查了电影与媒体制作（FMP）专业的大学生对OTT行业的看法。我们采用Q方法来实现本研究的目的，使用了33个Q组和22名FMP专业的大学生。该研究揭示了FMP专业大学生对OTT行业的三种认知结构。第1类从消费者的角度认为OTT的多样性和可及性很重要，第2类从生产者的角度强调提高内容质量的重要性。尽管第3类认为OTT行业是一个优秀的平台，但他们倾向于将影院电影视为最终归宿。基于研究结果，所有类型的人都认为OTT行业将持续增长和发展。然而，该研究表明，他们在与OTT行业技术、教育和系统相关的领域需要宏观视角的认知。
