Grzywińska-Rąpca Małgorzata, Grzybowska-Brzezińska Mariola, Jakubowska Dominika, Banach Joanna Katarzyna
Department of Market and Consumption, Institute of Economics and Finance, Faculty of Economics, University of Warmia and Mazury in Olsztyn, 10-720 Olsztyn, Poland.
Institute of Management and Quality, Faculty of Economics, University of Warmia and Mazury in Olsztyn, 10-719 Olsztyn, Poland.
Foods. 2025 Jan 17;14(2):308. doi: 10.3390/foods14020308.
The aim of the research was to determine the relationship between the perception of organic food characteristics and the demographic and social profile of consumers on the Polish market. The research focused on the general characteristics and features of plant and animal products offered on the organic food market compared to conventional food. The study was conducted on a sample of 1020 respondents from different regions of Poland using structural equation modelling, which allowed for the assessment of regression and covariance relationships between variables. The models allowed an in-depth assessment of the relationships between several variables and the identification of latent factors. The results of the study showed that demographic (gender and age) and economic (income and expenditure on organic food) characteristics of Polish consumers significantly influence consumer perceptions and preferences towards organic food. Women were more likely to emphasise the importance of sensory attributes (e.g., freshness and taste), while consumers with higher incomes appreciated the organic benefits of products, especially animal products (e.g., no preservatives or hormones). Surprisingly, education was not found to be a significant differentiator in the perception of organic products. The study also provided important insights for the producers and marketers of organic food, highlighting the need to differentiate marketing strategies according to the demographic and social profile of consumers.
该研究的目的是确定波兰市场上消费者对有机食品特征的认知与人口统计学和社会概况之间的关系。该研究聚焦于有机食品市场上提供的植物和动物产品相较于传统食品的一般特征。研究以来自波兰不同地区的1020名受访者为样本，采用结构方程模型，该模型能够评估变量之间的回归和协方差关系。这些模型允许对多个变量之间的关系进行深入评估，并识别潜在因素。研究结果表明，波兰消费者的人口统计学特征（性别和年龄）和经济特征（有机食品的收入和支出）显著影响消费者对有机食品的认知和偏好。女性更倾向于强调感官属性（如新鲜度和口感）的重要性，而高收入消费者则更看重产品的有机益处，尤其是动物产品（如不含防腐剂或激素）。令人惊讶的是，研究发现教育程度在有机产品认知方面并非显著的区分因素。该研究还为有机食品的生产商和营销商提供了重要见解，强调需要根据消费者的人口统计学和社会概况来区分营销策略。
