Timpanaro Giuseppe, Cascone Giulio
Department of Agriculture, Food and Environment, University of Catania, Via S. Sofia 100, 95123, Catania, Italy.
Heliyon. 2025 Jan 25;11(3):e42233. doi: 10.1016/j.heliyon.2025.e42233. eCollection 2025 Feb 15.
Prickly pear seed oil is becoming increasingly popular in green cosmetics due to its skin benefits. However, there is a lack of research on consumer demand and perception of products containing this ingredient in Italy. This study aims to address this gap by examining the factors that influence Italian consumers' demand for prickly pear seed oil. Specifically, we focus on the product's attributes, as well as socio-demographic factors. The research engaged 300 Italian participants through an online survey. The dataset was analyzed using an Ordered Probit Model, revealing a higher purchasing frequency for prickly pear seed oil among consumers who prioritize the product's natural and sustainable origins. The analysis also highlights the influence of socio-demographic characteristics, particularly gender and income, on purchasing behavior. These findings provide valuable insights for marketers and product developers in the green cosmetics industry. Emphasising the natural and sustainable aspects of prickly pear seed oil can appeal to a broader audience. Additionally, understanding the demographic factors at play can help tailor marketing strategies to target specific consumer segments more effectively. The study contributes to the strategic development of marketing and product innovation in the green cosmetics sector by uncovering consumer preferences and trends. It advocates for a deeper consumer-centric approach in promoting sustainable beauty products.
由于其对皮肤有益，仙人掌籽油在绿色化妆品中越来越受欢迎。然而，在意大利，对于含有这种成分的产品的消费者需求和认知缺乏研究。本研究旨在通过考察影响意大利消费者对仙人掌籽油需求的因素来填补这一空白。具体而言，我们关注产品的属性以及社会人口统计学因素。该研究通过在线调查让300名意大利参与者参与。使用有序概率模型对数据集进行分析，结果显示，在优先考虑产品天然和可持续来源的消费者中，仙人掌籽油的购买频率更高。分析还突出了社会人口统计学特征，特别是性别和收入，对购买行为的影响。这些发现为绿色化妆品行业的营销人员和产品开发人员提供了有价值的见解。强调仙人掌籽油的天然和可持续方面可以吸引更广泛的受众。此外，了解其中的人口统计学因素有助于更有效地调整营销策略以针对特定消费者群体。该研究通过揭示消费者偏好和趋势，为绿色化妆品行业的营销战略发展和产品创新做出了贡献。它倡导在推广可持续美容产品时采用更深入的以消费者为中心的方法。
