Prakash Gyan
Department of Humanities and Management, Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, India.
Heliyon. 2025 Jan 2;11(2):e41513. doi: 10.1016/j.heliyon.2024.e41513. eCollection 2025 Jan 30.
Green cosmetics have gained increasing attention in the research community. This study conducts a comprehensive review of 164 publications from the past decade (2011-2022) to provide an up-to-date analysis of consumer purchasing behaviour regarding green cosmetics. It examines consumers' purchasing decisions, performance, and intellectual frameworks and identifies the field's most influential journals, prolific authors, institutions, and nations. The study also sheds light on five critical themes related to green cosmetics buying behaviour: environmental concern, green marketing, sustainable consumption, green cosmetics, and green consumerism. By offering insights into these aspects, this research contributes to the knowledge base for future studies, aids policymakers, and assists marketing managers in promoting green cosmetics buying behaviour.
绿色化妆品在研究界越来越受到关注。本研究对过去十年（2011 - 2022年）的164篇出版物进行了全面综述，以提供关于绿色化妆品消费者购买行为的最新分析。它考察了消费者的购买决策、表现和思维框架，并确定了该领域最具影响力的期刊、多产作者、机构和国家。该研究还揭示了与绿色化妆品购买行为相关的五个关键主题：环境关注、绿色营销、可持续消费、绿色化妆品和绿色消费主义。通过对这些方面的深入了解，本研究为未来的研究知识库做出了贡献，帮助政策制定者，并协助营销经理促进绿色化妆品的购买行为。
