Ares Gastón, Alcaire Florencia, Brunet Gerónimo, Otterbring Tobias, Costa María, Verdier Sofía, Curutchet María Rosa, Bonilla Luciana, Turra Sergio, Risso Fernanda, Vidal Leticia
Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass de Rutas 8 y 101 s/n. CP 91000, Pando, Uruguay.
Espacio Interdisciplinario, Universidad de la República, José Enrique Rodó 1843, CP 11200, Montevideo, Uruguay.
Public Health Nutr. 2025 Mar 19;28(1):e60. doi: 10.1017/S1368980025000254.
To evaluate the prevalence of advertisements for ultra-processed products outside food outlets in Montevideo (Uruguay) and explore the patterns of these advertisements across areas with different socio-economic statuses (SES).
Cross-sectional field survey of advertisements of ultra-processed products outside food outlets. The percentage of outlets featuring any type of advertisement of ultra-processed products on the exterior part of the outlets was calculated, at the aggregate level and separately by type of outlet and type of product. Comparisons were made considering the SES of the tract where outlets were located.
106 census tracts in Montevideo, differing in geographical location and SES.
Outlets selling foods and beverages, located within the selected census tracts.
30·7 % of the 1217 food outlets identified in the field survey featured some type of exterior advertisement of ultra-processed products. Sweetened beverages (specifically soda) were the most frequently advertised ultra-processed product category, followed by ice cream. After adjusting for the type of outlet, medium SES tracts exhibited the highest prevalence of ultra-processed product advertisements outside food outlets (36·0 %). Differences in the prevalence of advertisements of specific categories with SES were also found, which may reflect variations in the types and characteristics of food outlets.
Results from this work suggest the frequent presence of exterior advertisements of ultra-processed products and highlight the need to develop effective policies to reduce their use as part of a comprehensive set of strategies to discourage the consumption of ultra-processed products.
评估蒙得维的亚（乌拉圭）食品店外超加工产品广告的流行情况，并探讨这些广告在不同社会经济地位（SES）地区的分布模式。
对食品店外超加工产品广告进行横断面实地调查。计算在店铺外部展示任何类型超加工产品广告的店铺百分比，整体计算，并按店铺类型和产品类型分别计算。根据店铺所在区域的社会经济地位进行比较。
蒙得维的亚的106个人口普查区，地理位置和社会经济地位各不相同。
位于选定人口普查区内销售食品和饮料的店铺。
实地调查确定的1217家食品店中，30.7%的店铺展示了某种类型的超加工产品外部广告。甜味饮料（特别是苏打水）是广告宣传最频繁的超加工产品类别，其次是冰淇淋。在调整店铺类型后，中等社会经济地位地区的食品店外超加工产品广告流行率最高（36.0%）。还发现特定类别广告的流行率随社会经济地位存在差异，这可能反映了食品店类型和特征的变化。
这项研究结果表明超加工产品的外部广告随处可见，并强调需要制定有效政策，减少此类广告的使用，作为劝阻超加工产品消费的一系列综合策略的一部分。
