Sakai Kosuke, Nakazawa Shoko, Fukai Kota, Furuya Yuko, Korenaga Masaaki, Tatemichi Masayuki
Department of Preventive Medicine, Tokai University School of Medicine, Isehara, Japan.
Hepatitis Information Center, The Research Center for Hepatitis and Immunology, National Center for Global Health and Medicine, Ichikawa, Japan.
Front Public Health. 2025 Mar 6;13:1522850. doi: 10.3389/fpubh.2025.1522850. eCollection 2025.
In this study, we aimed to identify the priority group for promoting the implementation of hepatitis virus testing in Japanese workplaces. To this end, we determined (1) the workplace departments interested in hepatitis virus control, (2) the information required to implement testing, and (3) the most effective communication strategies and social networking services (SNS) for disseminating this information.
We surveyed 2,000 executives and human resources (HR) personnel from various industries in Japan using an online questionnaire. Respondents were enquired about the information required for hepatitis testing, their use of information media and SNS, and their workplace hepatitis testing practices. Data were analyzed using co-occurrence networks, heat maps, and correspondence analysis to visualize the relationships between workplace positions and information needs, media, and SNS.
Education, training, and recruitment personnel, but not top managers, expressed strong interest in hepatitis virus testing and required information on medical facilities, communication, prejudice management, and support plans. These groups frequently use three typical Internet sites as information sources for HR. Business owners were less interested in hepatitis control.
Our findings will contribute to developing social marketing strategies for promoting hepatitis virus control in the workplace. Despite the government's notice to strengthen measures against viral hepatitis, it may not be receiving enough attention from employers. A possible strategy is to share practical information with education and recruitment staff through HR-focused media. The validation of the effectiveness of this strategy remains warranted.
在本研究中，我们旨在确定在日本工作场所促进实施肝炎病毒检测的优先群体。为此，我们确定了：（1）对肝炎病毒控制感兴趣的工作场所部门；（2）实施检测所需的信息；（3）传播此信息的最有效沟通策略和社交网络服务（SNS）。
我们使用在线问卷对日本各行业的2000名高管和人力资源（HR）人员进行了调查。询问受访者有关肝炎检测所需的信息、他们对信息媒体和SNS的使用情况以及他们工作场所的肝炎检测做法。使用共现网络、热图和对应分析对数据进行分析，以可视化工作场所职位与信息需求、媒体和SNS之间的关系。
教育、培训和招聘人员，而非高层管理人员，对肝炎病毒检测表现出浓厚兴趣，并需要有关医疗设施、沟通、偏见管理和支持计划的信息。这些群体经常使用三个典型的互联网网站作为人力资源的信息来源。企业主对肝炎控制的兴趣较低。
我们的研究结果将有助于制定在工作场所促进肝炎病毒控制的社会营销策略。尽管政府已通知加强针对病毒性肝炎的措施，但雇主可能对此关注不够。一种可能的策略是通过以人力资源为重点的媒体与教育和招聘人员分享实用信息。该策略有效性的验证仍有必要。
