Yue Xiaofan, Cui Xin
Huangshan University, Huangshan City, Anhui Province, China.
Sci Rep. 2025 Apr 2;15(1):11267. doi: 10.1038/s41598-025-90930-3.
Psychological entitlement (PE), characterized by individuals' persistent belief in their superior deservingness, has gained increasing significance in consumer behavior research due to its profound impact on purchase decisions and service expectations. Despite PE being extensively discussed in psychology, little research has focused on its impact on luxury purchase intentions. Also, there is a dearth of research on the relationship between different mindsets and luxury purchase intentions. This study aims to fill this research gap by examining the relationship between PE, mindset, and luxury purchase intentions. Its proposed model includes the direct relationship between PE and luxury purchase intentions, with fixed and growth mindsets playing moderating roles. We tested the proposed model by obtaining 303 valid samples and performing data analysis using the Statistical Package for Social Sciences (SPSS). The sampling technique utilized in this study involved the distribution of a questionnaire via the Credemo online survey platform. The study revealed a positive relationship between PE and purchase intentions, illustrating how the PE mindset influences luxury product or experience consumption. Also, it was discovered that the fixed and growth mindsets as moderators also strengthen the relationship between PE and luxury consumption. This study investigated the relationship between PE, mindset, and luxury products or experience consumption and provided future research directions on PE, mindset, and luxury consumption.
心理特权（PE），其特征是个体持续坚信自己应得更多，由于其对购买决策和服务期望有深远影响，在消费者行为研究中变得越来越重要。尽管心理特权在心理学领域已被广泛讨论，但很少有研究关注其对奢侈品购买意愿的影响。此外，关于不同思维模式与奢侈品购买意愿之间的关系也缺乏研究。本研究旨在通过考察心理特权、思维模式和奢侈品购买意愿之间的关系来填补这一研究空白。其提出的模型包括心理特权与奢侈品购买意愿之间的直接关系，固定型思维模式和成长型思维模式起调节作用。我们通过获取303个有效样本并使用社会科学统计软件包（SPSS）进行数据分析来测试所提出的模型。本研究采用的抽样技术是通过Credemo在线调查平台分发问卷。研究揭示了心理特权与购买意愿之间的正相关关系，说明了心理特权思维模式如何影响奢侈品或体验消费。此外，还发现作为调节变量的固定型思维模式和成长型思维模式也加强了心理特权与奢侈品消费之间的关系。本研究调查了心理特权、思维模式与奢侈品或体验消费之间的关系，并为心理特权、思维模式和奢侈品消费提供了未来的研究方向。
