Sun Ningna, Jiang Yufei
Department of Industrial Design, School of Art, Jiangsu University, Zhenjiang, Jiangsu, China.
Front Psychol. 2025 Mar 19;16:1455177. doi: 10.3389/fpsyg.2025.1455177. eCollection 2025.
The purpose of this study is to explore the correlation between eye movement metrics and user emotional experience metrics during the user's process of using the interface in a task-oriented manner through an eye-tracking study. Fifty-four participants were recruited, who were divided into two groups and asked to complete the same task using two different sets of interfaces. The two sets of interfaces were proved to have differences in the emotional experience of users before the experiment. The participants' eye movement data were recorded as they operated, and correlation analyzes were performed using biserial correlation tests. The results show that different interface designs affect the three dimensions of user emotional experience (PAD) and also lead to changes in eye movement patterns as the users complete tasks. Interface designs that elicit higher pleasure will lead to longer duration of fixations. Interface designs that elicit higher arousal will lead to more fixations and higher peak velocity of saccades. Interface designs that elicit higher dominance will lead to longer duration of fixations, fewer fixations and fewer saccades. This study identifies eye movement metrics related to the user emotional experience in interface design that are different from those in other fields, providing a new perspective for the scientific validation of the emotional experience in interface design. The designers can apply the findings to optimize the specific interface design to improve the user's emotional experience.
本研究的目的是通过一项眼动追踪研究，探索用户以任务导向方式使用界面过程中眼动指标与用户情感体验指标之间的相关性。招募了54名参与者，将他们分为两组，并要求他们使用两组不同的界面完成相同的任务。在实验前，这两组界面被证明在用户情感体验方面存在差异。在参与者操作过程中记录他们的眼动数据，并使用双列相关检验进行相关性分析。结果表明，不同的界面设计会影响用户情感体验（PAD）的三个维度，并且在用户完成任务时也会导致眼动模式的变化。引发更高愉悦感的界面设计会导致注视持续时间更长。引发更高唤醒水平的界面设计会导致更多的注视次数和更高的扫视峰值速度。引发更高主导性的界面设计会导致注视持续时间更长、注视次数更少和扫视次数更少。本研究确定了界面设计中与用户情感体验相关的眼动指标，这些指标与其他领域不同，为界面设计中情感体验的科学验证提供了新的视角。设计师可以应用这些发现来优化特定的界面设计，以改善用户的情感体验。
